Why YouTube Videos Now
YouTube is the world’s second-largest search engine and second most visited site after Google. So if you are thinking about using YouTube videos as a part of your marketing plan, you are going in the right direction. Want to know why?
Let’s dive in to understand better:
1. YouTube Videos get more engagement
You may have heard the quote that “a picture speaks a thousand words.” Now imagine the influence capability a video holds.
Moreover, video content captures the audience’s attention and performs better even on other social media algorithms.
While sticking to YouTube, audiences watch over 1 billion hours of YouTube daily. So it is way more than Netflix and Facebook videos.
2. People demand videos
There is no doubt that people love watching videos, and they love viewing videos by brands they support. But, no, we aren’t saying it. According to a study, 54% of consumers want to see more video content from the brand they like.
Consumers always expect that their favorite brand would deliver engaging and entertaining content. We can conclude this because the first video to hit one million views was the Nike advertisement.
3. YouTube Videos can be shared across various platforms
In this digital world, cross-platform promotion is one of the lethal weapons for a marketer. Cause at the same time, we witnessed the rise of various social media platforms and other websites that have a large audience.
Every business wants to capture a vast audience with the opportunity to market their brand better, and as we all know, more audience means more chances to get sales.
So, YouTube provides a facility for users to share their videos on different other platforms by copying the link of the video and pasting it on the desired platform. Even Youtube provides a share button, which allows people to share the video with other users.
Create YouTube Videos Content to Promote Products
As you may have seen many brands create content to promote their products and services with the YouTube users to grow themselves. These videos can be reused for marketing purposes.
Here is one fantastic tip: Embed YouTube videos on your website. How will it help? As we know, in this age of the internet, websites represent the inside-out of the brand. And since every brand wants their brand to stand out, they produce a visually appealing & descriptive website.
Visually appealing websites mean the website containing images, videos, and other visual-based content. And why are we emphasizing visual-based content? – because it helps to boost engagement. Similarly, YouTube videos add vibrancy and engagement to the website that eventually helps you get more website traffic and gather some market recognition.
You can copy the link and paste it onto the backend of your website, but unfortunately, it has some limitations, like you cannot customize the video, you have to embed one by one video, and more. To counter these limitations, you can use social media aggregators like Tagembed. These tools make your embedding process easy and add charm to the website through its various features.
4. It appeals to the new generation.
The younger generation or the GenZ is much more connected to the internet, as they have been the first recipients of this sudden shift of culture. And they have grown up with YouTube videos as their primary source of entertainment and education.
And due to this, 50% of millennials and GenZ said they couldn’t live without video in their daily lives; again, we aren’t saying that. These are reports from a YouTube survey.
5. Videos have a longer shelf life.
One of the best things about the video is that they have a longer shelf life. That means videos with more engagement tend to stick longer on longer in the algorithm and regularly reflect users’ suggestions.
Moreover, people often save videos to watch them later, which eventually helps videos get more engagement and stay in the ecosystem for a longer time.
6. YouTube Videos has a user-friendly interface
Many platforms struggle to get an audience on their platform because they have complex functionality and occasionally fail to understand the medium.
But that is not the case with YouTube, and creators find it easy to operate and upload their videos, while viewers find it easy to search for the videos as per their taste. As a result, people of any age group can efficiently operate the channel and enjoy the content they want to see.
Moreover, people usually know about the YouTube algorithms. At the same time, other social media platforms might have some difficult-to-understand algorithms. YouTube has a simplified version. Hence, videos with more engagement tend to do better.
7. Videos are a more personable way to engage with an audience
When it comes to engaging the audience on digital platforms, there is no better way than videos. People use videos to express themselves as it helps them to express themselves better and at the same time hold the audience for a more extended period.
Showcasing faces of the brand humanize the brand, and people feel more connected with the video and message being shared.
Conclusion
Videos are great marketing tools. It helps to express better, provides a creative space, and engages the audience. While we talk about videos as one of the best marketing methods, YouTube stands at the pole position as the most visited video platform. It is the most searched website after Google and has a more significant impact than other streaming or social media platforms.