Video Marketing Tools Available
Best video marketing tools available to boost your business online. Video marketing is the most effective way to get your message to your target audience. But producing a video and making it successful are two main challenges. One of the reasons video has become so important to content marketing in recent months is the rise in native video offerings as part of the user experience on social platforms.
Twitter is doubling down on its video offering today, signing deals with large media companies. As the mother of all social media, Facebook has been heavily favoring video content in its news feeds while deploying increasingly sophisticated live streaming tools. But if you still have any doubts about the need to use Video Marketing tools in your digital strategy or are dying of laziness because you don’t know where to start, here are some tools that will help you get started.
The Best 7 Video Marketing Tools
Adobe After Effects
Here we bring you a handy tool from the Adobe Creative Cloud pack. After Effects is a professional video editing software. It aims at creating or applying professional motion graphics and special effects. This tool is made up of several panels: project, composition and timeline, and its interface is kind of complicated. You can get this tool with a subscription to Adobe Creative Cloud, for $42. It is compatible with Windows and macOS.
DaVinci Resolve
It offers one of the most professional programs on the market today. Despite this, it provides, in addition to the paid version, available for $295, a free version. To work with this tool, you have to download a program. Also, it is available among the leading operating systems. It has multiple tools and compatibility with 4K, 8K formats and with frame rates of up to 120 f / s. In short, a luxury for those who want to make professional videos for your company.
FlexClip
This editor is on the web, so you can use it from your computer without downloading a program. It offers a free version and several very cheap payment plans that start at approximately $7.99 per month. It is a complete website that will allow you to create videos, slideshows, advertisements for Facebook and Instagram and edit your videos for YouTube. Besides, it has a screen and a webcam recorder. With the help of the free screen recorder, you can record and also share your computer screen. It also allows you to do the same with the front camera of the computer.
Kapwing
It is a video editor designed especially for professionals in marketing and used by artists and advertising agencies who want to create innovative videos that allow them to connect and entertain their followers. However, it is extremely easy to use by any user.
You can use Kapwing online through its website to publish your work on its platform and get the link to share on your social networks, although you can also download the video and upload it directly to your networks. It has a paid version, which costs about $ 20 per month. And if you have a mobile with an iOS operating system, you can download the application and make excellent Instagram stories.
Magisto
If you find it challenging to adapt to new technologies and feel that editing is not your thing, this application is perfect for you because you could say that it does all the work. All you need to do is choose one video and in a few minutes, it will give you professional results. However, you have to try to make quality recordings, optimal framing.
You can upload approximately ten videos and five photos that do not exceed 500 MB or 25 minutes in length, as it is designed to create short videos. And to use the online version, you have to create an account and work from your computer, publishing your videos on that same page. Magisto does not have a free version. Its three plans are paid: Premium, Professional and Business.
FilmoraGo
If your knowledge in video editing is basic or even nil, you have the incredible option of joining FilmoraGo users. If you are going to work on the computer, you will have to download a program. You can also edit the video from your smartphone with the app: iOS and Android. One of the most significant aspects of FilmoraGo is its incredible transitions that will not radically change the video’s design and that you can locate and edit with multiple options. It also highlights the possibility of adding the music that the app itself has available at no cost and thus gives the video a fresher touch.
Animaker
Animaker is an online editing tool specialized in creating animated videos. This website for making videos has a series of templates with a wide variety of categories, such as sports, business or health, for example. After choosing a pre-designed template, you can recreate different scenes in a simple way such as dragging and dropping characters, adding titles, audios, backgrounds (photos and illustrations), actions, animated objects, transitions and special effects.
It is also possible to start editing without a template but from a blank presentation. Animaker has a free version and three paid versions: Personal, Startup and Company. The free version allows you to make five videos a month without a watermark, that is, without the Animaker logo on each of your videos.
To sum up
Video marketing is not a complicated task even if it seems like it. Using the right video marketing tools can be creative and fun work. Here you already have a list of some of the best tools that will help you create fancy videos that complete your social media marketing strategy. Now it is time to get started!