On average, most YouTubers make a 10th of a penny per view on their YouTube ad revenue. It’s common for online content creators to explore supplementary income streams rather than depending solely on ad revenue and creator funds. This system ensures both financial stability and sustainability. The Content creators often participate in various activities, including brand deals, sponsored content, affiliate marketing, or membership communities. Today, we will discuss 8 of the most profitable niches on YouTube.
Make money by selecting the most profitable niches on YouTube
There are 2 common ways to make money on YouTube. One method is through YouTube AdSense, and the other is through affiliate marketing. To be eligible for YouTube AdSense, you must have over a thousand subscribers and 4,000 hours of watch time. You can earn money with affiliate marketing as soon as you publish your first video. YouTube AdSense pays you for people seeing advertisements on your video.
When earning through YouTube AdSense, the amount you will be paid is also determined by the CPM of your niche. In other words, the cost per mille or CPM refers to the amount of money you will be paid per thousand views. That number varies greatly across most niches. Depending on the niche, the CPM can be as low as three dollars and as high as 60 or even higher. You can now see that the number of views does not count as much because someone can receive a lot of views, but the type of content they create does not have a high CPM.
This is why the niche you choose is so important because various advertisers pay differently, and niche choice matters. The length of the video you post is also important since it determines how many ads you may insert in the video. As a result, the longer your video, the more ads you can insert, resulting in even more money paid through YouTube AdSense.
4 factors that make profitable niches on YouTube
Evergreen Content:
Another factor that helps you earn more money on YouTube is if your content is evergreen. This means that it remains profitable because it continues to attract viewership, leading to consistent ad revenue and clicks on links for affiliate marketing. These also play a role in recruiting members for your website or YouTube channel memberships. In terms of YouTube ads, you receive 55% of the revenue, while YouTube retains 45%.
Sponsorship:
Another factor influencing the profitability of a niche on YouTube and social media is the availability of sponsorship opportunities. Not all niches offer the same level of sponsorship potential. Niches such as software as a service (SAAS) and tech products often have larger budgets and a wider array of sponsorship opportunities, whereas some niches have fewer potential sponsors. In contrast, lifestyle niches provide a diverse range of sponsorship options.
High CPM Ad Rates:
Content creators generate income on YouTube through monetization, with YouTube ad revenue being influenced by high CPM rates. On average, YouTubers typically earn between one and five dollars in CPMs across most niches, resulting in an average of around 50 cents per 1,000 views. This is why some YouTubers may earn as little as a 10th of a penny per view. However, there are more profitable niches on YouTube that offer CPMs exceeding ten dollars, and in some cases, reaching as high as 20, 30, or even 50 dollars.
Buying audience:
It’s essential to consider whether your audience has disposable income. Having a buying audience makes it easier to garner direct audience support because it involves less sacrifice for your viewers. They are less likely to click on sponsor links, resulting in lower traffic and performance, which may discourage sponsors from returning.
8 Most Profitable Niches on YouTube
Let’s explore the 8 most profitable niches.
Automotive Niche:
Number one is the car and automotive niche. The car and automotive niche is one of the most profitable niches on YouTube. The car and automotive niche might be a surprise to many, but it has double-digit CPM potential. It largely depends on several factors, including the length of content and the number of ads, mid-rolls, and pre-rolls, which all play a role. This niche is extremely profitable and attracts an affluent audience with a unique culture. There are opportunities for brand deals and sponsorships. For this niche, you can perform reviews on some of the most recent cars, or you can create compilations of numerous related cars.
Marketing Niche:
The marketing niche contains a wide range of topics. It covers various topics such as social media, social media apps, email marketing, affiliate marketing, and running a social media agency. It’s an amazing niche due to the diversity of income opportunities it provides. Its CPM rates range from a baseline of 20 CPMs up to 60 CPMs. The advantage of this niche is that you have complete freedom to advertise whatever you believe would help you make money. This niche allows for affiliate marketing, particularly for software as a service, which offers monthly systematic revenue. It also offers high CPMs, enabling creators to affiliate with marketing-related products. The potential for recurring revenue from software as a service, like TubeBuddy and ConvertKit.
Outdoor and Adventure Niche:
You can make a video about anything related to the outdoors and adventure. This niche offers unlimited potential for capitalizing on Amazon affiliate links and participation in Amazon’s Influencer Program. You may also write a review of inexpensive places where people can stay while on an adventure in a specific country. Almost anything related to everyday carry, wilderness, outdoors, and survival gear is available on Amazon. Given the volume of sales and the repeated use of your links, buyer’s guides and product demonstrations can be highly profitable. With YouTube’s new shopping features and product tagging becoming more common, products are automatically displayed in content, adding to your income alongside profitable ad revenue.
Camera Niche:
This niche can be highly profitable. This is an evergreen niche of cameras and camera equipment, which means that the audience watching your video has the money to make purchases of the things they are viewing. Recommending camera gear, especially professional lenses, can result in commissions ranging from $50 to $110 or even more. Depending on the gear, commissions may vary, but the potential is there. The creators can secure sponsorships related to camera gear, gimbals, audio equipment, lighting, editing software, and more. It’s a niche with a buying audience that values high-quality products, and its content is evergreen.
Productivity Niche:
The productivity niche attracts a lot of engagement. Productivity is universal because we all care about money, which is where e-commerce or making money online comes in. It offers content about time management, productivity tools, and lifestyle education. It combines consumer products, lifestyle, education, and entertainment, making it highly relatable and entertaining. This niche has substantial ad revenue, affiliate marketing opportunities, sponsorships, and the potential to sell your products. It allows creators to access high CPM niches, further enhancing their income potential.
E-commerce Niche:
It aligns perfectly with online sales and business, especially given the synergy between YouTube and Shopify. The e-commerce niche is basically about online sales and online business. Creators can explore various aspects of selling products online, from print-on-demand to dropshipping and managing e-commerce through platforms like Shopify. This niche provides opportunities for affiliate marketing, sponsorships, and extremely high ad revenue, often ranging from 40 to 90 CPMs. Creators can promote and sell digital products, memberships, courses, etc.
Podcasting Niche:
Podcasts can have multiple ad placements. Creators can also incorporate sponsorships, affiliate links, and product sales. Repurposing podcast content into shorts and clips provides additional monetization opportunities, making this niche a profitable choice.
Tutorials Niche:
It is where creators provide instructional content on various topics. For this niche, all you need to do is discover a common problem many people are experiencing and then create a video advising those individuals on how to solve that problem. Ad revenue in this niche typically starts in the double digits and can go well beyond. CPM rates often range from 20 to 30 CPMs. Creators can secure affiliate marketing deals, and sponsorships, and even create their products that align with their tutorial content.
So these are the 8 most profitable niches on YouTube. Hope you like this post.