Digital Tools for Marketing
Whether in business offering services or goods you may want to increase your audience traffic. The digital tools for marketing mentioned below should act as appropriate digital tools for your venture. It is good to use some of them to take your brand to the next level.
10 Online Digital Tools For Marketing
What are the platforms that can be used for digital marketing
1. Google trends
Google trends allow you to see the emerging and latest trends, data, and visualization from google. This trend allows you a window to find out what is happening near you.
Google trends allow you to see and have validation of an idea much faster and it is also very much easy for you to use.
To use the site you only need to go to your computer, type the name of the company you wish to search for, and complete by pressing the enter button on your computer. If you wish to compare the data then you can also do so by adding other terms and go ahead to compare the data.
Google trends allow you to see your interesting queries on a map by showing you the specific regions. With google trends, you will also be in a position to search for countries and the period together with the type of search which is inclusive of google search.
For your information, youtube is the second largest search engine in the world.
See Also: How to increase Google crawl rate
2. Google keyword planner
Google keyword tool has managed to attract different opinions and views from different people, some think it is misleading in terms of content and as a result, they hate, and some love it due to its content.
To prove whether any of those two opinions and remarks are right, you may just have to try it out yourself by visiting the site.
3. Ahrefs
Ahrefs is arguably one of the best SEO and SEM available in the market. This because the tool allows you to learn almost everything about your competitors.
This tool allows you to learn and discover the source of your competitor’s traffic. Apart from that the tool also allows you to look at where your competitors rank with regards to specific google keywords search.
4. App Annie
Whether an app developer or a startup marketing manager that has an app, you probably need these tools for digital marketing like – App Annie.
The app is proven to be the best when it comes to tracking competitors in almost all available app stores.
See Also: Link building tactics for building authority
5. Serpstat
Serpstat is also one of the most amazing keyword tools.
To some extent, it is similar to Ahrefs; it is mainly used to compare data due to the accuracy difference in the data of some countries on different search tools.
6. Similarweb
You can use the Similarweb tool to get an idea of a website. The app will simply provide you with estimated website traffic.
It can also help you establish the sources of traffic on those websites and from which countries.
See Also: How to rank higher on Google first page
7. Buzzsumo
Buzzsumo is a digital marketing tool mainly used for discoveries. It is used for analyzing specific topics or competitors you feed in and later tells you the best performing content.
For example, if you have a writer’s blog or probably you just want to see something, you just type whatever inquiry you wish to make and it will get back to you with answers.
You can even use the tool to see the people who share content on Twitter and contact them and contact them when you have your contact ready.
The tool has apart from those features launched a question analyzer; this question analyzer assists you to find some of the most asked popular questions across all forums.
8. Facebook audience insights
Although majorly underestimated, Facebook is one of the most powerful marketing tools that exist. This power is due to its best-ever built targeting systems.
See Also: How to generate leads with Facebook
If only you can learn to make good use of Facebook as a marketing tool then that will, in turn, make your marketing task much easier than you may even imagine.
The best feature of Facebook as a digital marketing tool is that it so easy and does not even require any form of training for you to be able to use the tool.
9. Advertising platforms
Advertising is probably the easiest way to share your message with a huge multitude of people. In the current world, ad networks have become interestingly smarter in getting their message targeted to their audience.
Conclusion
If you have any business setting then your ultimate worry would be how to get your products selling. To do so you may have to resort to advertising and marketing to create traffic for your products and probably services.
However, even in advertising, not every advertising channel guarantees the right returns and hence the need to look for the right advertising channels or tools. The above mentioned digital tools for marketing should be able to help you. As far as the issue of marketing is concerned.