Social Media Marketing Strategies
Marketing Strategies: No one can run a business with a handful of clients; the universal truth is that every business needs visibility for growth. The concept of advertising appears because of the required visibility of a business.
When the whole world is going digital, there is no reason that the concept of marketing strategies won’t have any new update. Every minute there is something new evolving in the digital marketing area.
According to a survey, 7 out of 10 Americans use social media on a daily basis; to make them aware of a business which is the better option than social media!
If you believe the numbers only then there’s something special about this social media. Over 2.5billion user uses Facebook daily. Instagram is the second biggest social network in the world; the monthly user of Pinterest is around 150 million.
These numbers are eye-openers for believing that this is the high time of the year to follow social media marketing strategies trends.
Keep reading this article to know about social media marketing plans which you can’t ignore if you want to grow your business and let others know about it.
1. Video Marketing
The concept of video marketing is easily understandable; basically, the videos are used to generate leads, creating awareness, and promoting the brand, which helps in increasing sales. Research states that almost 80% of website traffic is generated by video marketing.
It is more likely for a customer (64% according to research) to buy a product online after watching a video about it.
Incorporating video with the e-mail marketing feature increases click-through rates by 200%-300%. This is definitely a huge number to make your brand or product known to the people who might require your service.
2. Live Streaming
The new and useful video concept is live streaming. Every top social media like Facebook, YouTube, Instagram having this feature of going live to make any announcement or to launch any new products. These live videos are interactive, so you can solve any queries of an audience who can be a potential customer.
The best thing about the live streaming is, the people who are interested in your brand or your products only going to watch the live streaming, as this is a real-time feature; make the most of it by putting your best for the audiences.
3. Chatbot’s
Using the technology, it is now possible to have a fluent conversation with a bot. Many companies have already started using chatbot’s to connect with existing and new customers.
It is an automated system which can provide solutions to the user’s question with the help of artificial intelligence. Reading tech blogs like New Scitech will help you with other tech needs.
The use of chatbot is advisable because to maintain the pace of the work-flow with the rival organizations. Implementing a chatbot features in your website would prevent the customer from waiting one or more days for a response.
The functions of a chatbot are not limited to providing a quick response; it can also help in buying anything from e-commerce sites or booking flight tickets, and so on.
Other than your website, using a chatbot in Facebook messenger is going to boost your marketing plan because millions of Facebook user use messenger to communicate.
4. Ephemeral Content Marketing
The fast and popular way of advertising your product or brand is ephemeral content – popularly known as ‘stories’ on Facebook, Snapchat, Instagram, etc.
This type of contents generally last for 24 hours and then get permanently disappeared.
The content you share as ephemeral content has to be attractive and provide necessary information as can be a significant reason to bring followers to your page and engage them.
The social media provides the opportunity of ‘sponsored stories’ which can help your story to be appeared in the top feeds of the user for keeping your brand name on their mind.
5. Influencer Marketing
This term of ‘influencer marketing’ is basically the digital form of word of mouth. Without organizing a gala event for launching some product or service. One can simply work with the influencer to spread the news online.
Influencer having lots of followers. So using their pages or profiles can be a remarkable marketing strategy to attract customers in 2019.
It’s not only that only celebrities can influence people, YouTube stars, bloggers, or content marketers can help you in spreading your business details to the world through their social channels.
6. Using Artificial Intelligence in Marketing
This is basically an advance way of knowing the user’s perspective. By optimizing the search pattern and using the data from social media profiles, the AI understand the behavior of users and then provide the right suggestions to them.
This can be helpful because you can understand the consumer needs by their actions in social channels and that can be beneficial for creating marketing campaigns.
7. Voice Search
Search engines have almost all the answers to every question searched. But not everyone has the time to read a whole content. Audio content is the solution to this problem. When everything is updated and going smart, the concept of searching should need some modification, and that’s where the voice searching comes.
ALEXA, SIRI, Google are the most popular smart voice assistants. In 2019, it is advisable to plan a marketing strategy which is going to use the voice search in such a way that only related value-based contents can be delivered to the customer effectively.
When everything is updated and going smart, the concept of searching should need some modification, and that’s where the voice searching comes.
8. Visual Search
It is a new kind of experience the user gets when they search for something. Visual search enables the user to upload or capture an image to search for something exactly or related to the image. Pinterest is the most preferred visual search platform. So if you haven’t utilized it before, 2019 is the year to take advantage of this platform.
9. Personalized Message
The chatbot’s, artificial intelligence all are having a different kind of significance; but still, handwritten thank you notes still have some emotions attached to it. People love it if they can directly interact with the brand or company. Sending them a personalized message through social channels or uploading personalized content can be a great technique of marketing.
Before implementing these guidelines it’s essential to jot down all planning tactics. Some things need some answers like who is your target audience and how frequently you are going to post your contents on social media.
There are many more trends that one can find useful. Like – organize an online survey or quiz, even sometimes giveaway of some products attract a lot of potential customers.
Marketing Strategies
It is recommended to maintain the company’s goodwill by delivering the products you are showing in an advertisement. Otherwise, social media advertising can be a disaster for you, as these platforms help the user to post a review. Negative reviews can hamper your company’s impression.
I hope this article is going to help you in breaking the stereotype of marketing strategies plans in 2019 and can bring profit to your business. Please let us know in the comments for any queries or confusions.