Mobile Engagement Platform Strategies
How To Build Customer Engagement and Relationship In 4 Easy Ways ie: Mobile Engagement Platform or Mobile marketing.
Introduction
- Are you aware of how you can use technology for your brand to build meaningful and long-lasting customer relationships?
- Do you know about some tech platforms, tools, and strategies, which can help you improve engagement with your existing and potential customers?
- Have you tried to ask your digital agency or marketing teams about the strategies with the highest ROIs and most affordability?
Mobile Engagement/Marketing Platform Explained
Ask any great billionaire entrepreneur or the CEO of a Fortune 500 company about business success and he or she is going to tell you about-
Customer Engagement and Relationship Building! Mobile Engagement Platform
These two things throw off many people who believe that the greatness of the product/service should be enough to help businesses achieve that. However, engagement and relationships are human elements, which can be driven by technological innovations.
In this article, we look at why businesses should look to build mobile engagement and maintain relationships. We will also look at four credible and easy ways your business can achieve the same.
Why building Engagement and Relationships are important for any Business?
Many business experts point out that the first sale you make from a customer is your revenue. The second one is your profit! This means that even though the acquisition is important, the profitability of a business is directly dependent on engagement and relationship.
The excellence of a product, its features, quality, and pricing matter a lot. However, with so many competitors on the market, businesses who are able to build relationships thrive more than ones, who do not focus on these aspects.
In the past few years, building engagement and relationships have become easier thanks to increasing access. Customers are more open to sharing their phone numbers, addresses, and email IDs with businesses. These details help businesses to remain in the ‘recall factor’ of customers by sending messages, information, freebies, new launches, and much more.
4 Ways to Build and maintain Customer Engagement and Relationships:
The List
1. Direct Messaging through Text and WhatsApp
A very new trend, which is going the rounds is how big brands are reaching out to customers through WhatsApp. You might have noticed how travel platforms, airlines, and the hotel industry directly message you about your bookings, details, tickets, and other details.
This helps you in a major way and makes the life of a customer increasingly convenient. This is why many businesses, both big and small, are pursuing mobile engagement in a major way. It is affordable, offers high ROIs, and opens up direct communication.
2. Emails and Newsletters
Even though Emails have existed for a very long time, studies have shown that they are still the most productive and economical way of doing outreach. Customers feel very good when they receive personalized emails from brands on their birthdays, anniversaries, and so on.
Many brands use emails and newsletters to help people about the various launches, discounts and other freebies. Customers click on the link on the email or the newsletter and go to the brand’s website or e-commerce, as the case may be.
3. Social Media Platforms
One key tech innovation, which has altered the engagement and relationship ecosystem, altogether is the rise of social media. Businesses, who have been able to master their social media communication, do prompt response and reply to customer queries and complaints on social media have proven to be successful.
In addition to promoting engagement and building relationships, social media promotes branding and adds to sales and revenues. It is one of the most important platforms; brands need to be aggressively present.
4. Organize Webinars with your Loyal Customers
When brands reach out to customers and appreciate them, the customers feel extra special. This is why during the lockdown; most brands that could not directly reach their customers (showrooms and offices being closed) took help from webinars and conference meetings.
Brands were organizing webinars and asking customers about their experiences with the brand. As customers felt special on being appreciated, they shared the same with their friends and family members, thereby contributing to increased reach and engagement.
The Final Word
The importance of engagement and relationships for a business cannot be stressed enough. BY paying attention to the four important ways of building engagement and relationships, brands can improve their business performances in a major way.