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WhatsApp Business Bulk Messages

WhatsApp has around 1.5 billion users across the globe. With more and more users using the app each day, it is one of the most favorite apps in the market. WhatsApp has released WhatsApp Business bulk messages, an app for business enterprises.

The changing times have brought a change in how business enterprises are connecting and communicating with their customers and the target audience. Voice calls and emails are sly being replaced by easier and effective means of communication such as WhatsApp.

The app can be used to send informational, transactional, promotional messages to users and improve their customer service by staying in touch with customers round the clock. The rich interface allows enterprises to send and receive messages in the form of text, images, audio and video files, and documents.

Enterprises can also send bulk messages by connecting their database to the app using an API. Many companies provide the API integration services that enable enterprises to send instant messages to users and keep track of the messages, conversations, and complaints.

The WhatsApp bulk message sender will allow enterprises to send messages in bulk to users anywhere in the world with a single click. The companies provide data security, technical support, and ensure that the platform runs without any errors.

What are the advantages of using the API integration services to connect to WhatsApp? Let us take a look some of those.

Advantages of using the API integration services

Send messages to customers and users from a web application instead of a mobile phone.

Connect the database and the backend system to the API.

The cloud platform guarantees 99.9% uptime.

Reliable services provided by the companies to handle the message traffic.

Load balancing to ensure equal distribution of load across all channels based on the geographical location of the recipients.

Vulnerability testing and role-based access control.

Data security and two-factor authentication to send transactional and other confidential messages.

Sending messages in bulk to users.

Grouping users into categories based on their product choices and purchase history.

Sending messages to groups and individual users in bulk.

Sending exclusive promotional messages to a specific list of users in bulk.

Scheduling campaigns to promote a product or service by sending bulk messages to the target audience.

Enabling two-way communication with users.

Using the interactive interface to enhance customer interaction.

Using WhatsApp as a marketing and promotional tool to attract more customers.

Improving brand loyalty and retention by providing quality customer service.

Sending informational messages about orders, payment dues, and service reminders.

Allowing customers to send queries and responding instantly to those messages.

Helping customers discover a product or service and enabling transactions from within the conversation.

Creating bots to assist the support staff in efficiently handling customer complaints.

Using bots to send automated replies to standard questions and FAQs.

Using bots to handle customer service when the support staff is troubleshooting.

Set automated responses and Quick Replies for faster interaction with customers.

Switch to live chat mode any time during a conversation.

Customize the assistant to include a display picture, the website, address and other details about the business.

Turn more conversations into transactions by using the end to end encryption for secure communication.

WhatsApp bulk sender tool

Send WhatsApp Business Bulk Messages

The WhatsApp bulk message sender allows enterprises to send customized messages to users in bulk. The templates allow enterprises to include the user names in the messages to make the messages appear more real and authentic.

Send birthday or anniversary greeting to customers, wish them on special occasions, send coupon codes and promo codes to facilitate additional sales, etc.

Never miss a single message sent by users. Keeping track of the messages sent, delivery reports, complaints, etc. is easy using the interactive dashboard provided by the companies.

The status of the messages and active complaints can be checked at any given time. Number lookup, number masking, etc. some of the other features available.

Gupshup has till date enabled various top brands to gain early access to WhatsApp Business by providing reliable, secure, and quality services. The company has ISO 27001:2013 certification and handles about 4.5 billion transactions per month.