An Insight Into Google’s Future Plans For Search Engine Optimization

Google’s Future Plans For SEO: It wouldn’t be wrong to point out the fact that social media has officially become one of the preferred sources of improving website referral traffic.

And if you look at it from a broader perspective, you’ll notice that the traffic generated from social media marketing has been improving its rate ever since 2011.

The businesses can’t help but take advantage of it to the fullest extent.

But what next?

SEO and online marketing are something that’s changing by leaps and bounds. And keeping up with the digital marketing trends has always proved fruitful for all the e-commerce brands out there.

SEO strategies are sustainable and are here to stay for a very long time. In this article, we are going to discuss Google’s future plans for SEO and how you can improve your business’s search engine ranking right away.

Read on and learn how a lot can change from the way you incorporate the latest trends and reap maximum benefits out of long-tail keywords, anchor text, backlinks, and search engine algorithms.

Content discovery is not just limited to web browsers

Considering the recent reports, 70% of the website traffic has been generated from mobile apps such as WhatsApp, Facebook, and Instagram, making them a chief source of commerce.

Not to mention, industry professionals have also predicted that mobile internet penetration is going to witness a growth of 6.12% in the upcoming years.

You need to keep in mind that Google has been focussing on indexing the content into mobile apps for the past few years now.

Thus, it would be best to shift your focus and integrate the bot ecosystem into prominent messaging apps. This way, your potential customers can be redirected to your website without wasting their time searching for it.

Links will always keep their importance

Today, backlinks are undoubtedly playing a major role in taking your organic search rankings a notch higher.

But they won’t work if you bring in black-hat or spammy links into your strategies. Let’s get one thing clear, such things will not help your website and search engine marketing.

So, what’s the solution? Well, it would be best if you keep focussing on being contextually relevant and bring in authoritative link building in your SEO plans.

You can read more and learn how backlinks can be a backbone for your online marketing strategies by clicking on the link.

For instance, you can drive evergreen traffic to your business website once you build a backlink from a prominent blogger’s resource page.

Only websites that offer superlative user experience will flourish

No matter how concrete and impactful your SEO strategies are, in the end, it all comes down to the user experience.

According to digital marketing experts, to stay ahead of the game, you need to rely on customer retention. This is because it has been proven that the surge of 5% in your customer retention will help in raising your profits by 25%.

But you can’t expect your visitors to check out your website after they’ve had a bad user experience. This may include complicated web design or poor content management.

That’s the reason it would be beneficial if you use relevant content, keep your web design easy to navigate, and reduce the loading time of the website.

By focusing on an efficient user experience, you can improve the on-page time and reduce the bounce rate with no hassle.

The verdict,

Google’s plan for SEO has always focussed on letting the users find what they want and enhancing their user experience.

Thus, your best bet would be to keep up with those trends and flourish your business’s online presence.