eCommerce Marketing Tips
In this article, we are putting together a collection of the top 7 eCommerce marketing tips that can be used by an owner to improve the performance of the virtual store. Every entrepreneur running an online business wishes to attract more traffic and generate increased sales.
But it is a challenging task and needs a well thought out plan of action. A sound and comprehensive strategy can help in building brand awareness and a loyal customer base besides giving a boost to the sales figures.
1. Use Emails To Attract And Retain Customers
Emails are an extremely productive way to attract potential buyers. As they provide an effective medium for personalized communication of relevant information.
Sending a welcome email to people who have filled a form on your website or gave their details through some other channel followed by the mailing of newsletters and blog links apart from promotional coupons will make them visit your store.
Automate your email marketing campaign as this will save time while assisting you in following up on every single client without fail.
Auto-generated emails to cart abandoners, buyers or past customers, reminding them to purchase or thanking them for a sale will help build up a dedicated customer base.
2. Generate Product Reviews For Building Trust
Product reviews are as good as customer testimonials as they can be used for building up trust among the users of the virtual business. Asking visitors to leave comments about the product that they have bought can be very beneficial.
This is because other guests interested in the same item will be influenced by the remarks. The product must be of good quality. As only then clients will write something positive about it.
Most customers will leave comments simply on requesting them to do so. Others can be influenced by incentivizing the review solicitation process with actions like offering discounts on next time’s shopping.
3. Engage People Through Social Media
Social media networks are great tools for building up engagement with potential as well as existing consumers. These channels are also helpful in increasing involvement through user-generated content.
The visitors can be encouraged to share their experience of using your product or services in the form of videos, images or comments on the networks. This sort of social proof can influence prospective customers. When they see other people using your offerings regularly and satisfied with their performance.
Social platforms are also advantageous for running imaginative campaigns or innovative contests that help in creating a buzz about your store.
4. Personalize Your Marketing Approach
This is one of the most effective of all the top 7 eCommerce marketing tips listed here. Integrating it into the marketing strategy will help in creating a loyal user base.
Every store has either inbuilt facilities or uses third-party tools for analytics that provide not only generalized data. Like total sales from a particular location but also more specific information like a particular individual’s shopping pattern.
Using this data, owners can personalize the content for clients and send tailor-made product recommendations and offers which will drive up sales as well as keep the clients interested in using the service again.
5. Employ Content Marketing & Optimize The Store
Optimization is the most basic tactic that can be used for attracting visitors. As it involves researching the most popular keywords that the target audience is using for finding products or services related to your business vertical.
Optimize every page of the eCommerce website besides categories and product description according to these terms. So that the chances of users getting redirected to your store increase. Content marketing is another beneficial strategy.
Every virtual enterprise must have its blog and podcast in addition to posting on other websites for raising awareness and generating backlinks.
6. Target Shopping Cart Abandoners
Shopping cart abandonment is one of the biggest problems being faced by every online merchant. As it can be addressed by focusing on reducing the number of abandoners by using tactics. Like prompting them through emails to return and finish their transaction or by exit popups that urge them to complete their purchase.
They can also be refrained from doing so by offers of free shipping or extra discounts. The stores must simplify the checkout process apart from the navigation to convert these visitors into consumers.
7. Have A Mobile-Friendly Website
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Online traffic is increasingly being generated by smart devices. It makes sense to invest in a mobile-friendly website for a virtual enterprise. Using platforms like WordPress eCommerce development, it is very easy to obtain responsive interfaces that also load instantly.
A lot of purchases are being made through these gadgets. It will be wise to optimize the mobile version of the store and also simplify processes like search and checkouts.
Conclusion
Planning the promotional strategy of a virtual enterprise around these top 7 eCommerce marketing tips will prove advantageous for a business owner. As they will help in bringing in more and more visitors and improve the sales figures for the store.
About the Author:
Brandon Graves is a prolific WordPress designer and digital marketing expert working with a HireWPGeeks (best known for migrate website to wordpress) in the USA. He writes the informative post on custom WordPress design, WP plugin development, WordPress SEO, blogging tips, etc.