Local SEO Strategy
The COVID-19 pandemic has hit the businesses hard, from the sudden initial shutdowns to the apprehensive reopening and an uncertain future. When it comes to survival, there is nothing more important than staying in touch with your customers. Local SEO, more specifically, Google My Business can be of great help to stay connected and be visible to your audience.
Right now, local SEO has emerged as the lifeline of small businesses for more than one reason. The emphasis, therefore, is no longer on wide-scale optimization of business websites, rather they are more concerned about consolidating the local presence. Here are some factors that make local SEO a winning strategy in the COVID world.
Buyers are interested in everything “nearby”
With the pandemic being in full swing, people are avoiding unnecessary outings. There is a natural shift towards the demand for “nearby” products and services. A strong local presence means that your business will be visible to the customers as they search the internet for the nearby providers.
Further, optimizing for local searches also gives you more credibility and trust. So customers will be keen to buy from you when they see your brand appearing in searches. To top these benefits, it lets you appear on the map fast with little effort as compared to other marketing tactics. So it is a win-win strategy on all fronts.
Listings keep your customers informed
The best way to keep your customers with you during a crisis is by staying in touch and local listings keep you on track. When the first wave came, businesses were closed down temporarily. Those selling essentials switched to alternatives like takeout, curbside pickup, and delivery.
Even as they are opening gradually, organizations are opening for limited hours and have some norms in place for limiting crowds. Investing in salt lake city seo, for example, will keep the city audience informed about the things you want them to know. Whether you are opening for specific hours, offering extra services, or closing temporarily because of infection in the facility, just update the information in the listing.
Keep your customers engaged and drive conversions
While you have to be in touch with the buyers all the time, there is also the need to keep them engaged with your brand. Amazingly, local SEO can help you with that as well.
Adding posts on Google My Business is easy, so you can simply send across announcements and offers that are most likely to attract potential buyers. You can also add new products and keep the categories updated on listings. Because your audience may be keen to try them. With their potential to boost engagement, these posts can also help in boosting conversions for your business.
Needless to say, local SEO can keep your business growing and thrive even during a tough time. It is also going to play a key role in the future when companies will have to operate in the new normal. So this is one digital marketing strategy that no brand should miss out on.
First published on – www.Techcody.com