Key Web Design Elements
Discussing the key web design elements that help you to drive more traffic. Web design has a significant presence in any online business. Before creating a good website, the designer must understand the purpose of the design and whether it satisfies the customer’s demands or not.
Are you running a business online?
And, you are worried about how to drive more traffic to your website?
If yes!! We are here to help you.
With so many websites, sometimes it is difficult to divert the traffic to your site. Your website is something that represents your brand online to your clients.
If you want a vast audience, you have to make the website more effective and build your site attractive. With decent traffic, you can quickly boost up the sales.
Your website starts monetizing if it is engaging the traffic right!!
The maximum conflict for site owners face is finding a balance between being SEO – friendly and user-friendly website. You need a creative, user-friendly responsive web design so that visitors can easily find what they are looking for.
Here, we will review the best aspects of web design elements to get more traffic to your website.
Top Web Design Aspects to Drive More Traffic to your Website
For more organic traffic and monetary benefits, developers have to consider various factors.
Let’s get started!!
Impressive Theme (Web Design Elements)
A theme represents the outlook of your website. The theme constitutes the various elements like font type, color, size, etc. If you want to make your website look different, then you need a unique theme that will help to stand out in the digital market.
Exclusive themes help to appeal the maximum customer to your site. Users generally attract with the design and show interest to stay on the site. There are several free and paid themes available online.
So it is easy for a developer to choose the best theme among all. It saves a lot of time for the designer. Try to keep the theme simple so that a visitor can easily understand the meaning of content. Excellent design and better UX help to engage maximum visitors to your website.
Creative Videos (Web Design Elements)
If you want to achieve excellent results, then use the innovative techniques for your website. Creativity is not bound to rules, it is all about creating something new and fresh so that the audience feels connected. You can make your site beautiful with images, videos, colors, content, etc.
See Also: Make a perfect YouTube video HD
Videos have a significant effect on visitors and marketing the product. People can easily understand from the videos. It is the best way to promote your brand.
For instance, if a visitor visits your website and checks the videos of guidelines related to the product, then there are chances that users stay for longer. So it will help to reduce the bounce rate.
Try to make the video interesting by adding animation, GIFs, elements of humor so that maximum customers can easily connect. This also helps to create a strong bond with the audience.
Right Placement of Call to Action (Web Design Elements)
Proper CTA’s are an essential feature in web designing. It is the part of a story, webpage, advertisement, or piece of content that encourages the audience to take action. Most businesses make a mistake by not considering this factor.
In marketing, CTAs help a business to convert a viewer, visitor, or reader into a lead. The primary purpose of CTA is to improve the conversion rate and right placement.
See Also: How to generate leads with Facebook
There should be at least one CTA on each page that can maximize the effectiveness of your web design.
Virtual Chat (Web Design Elements)
Among various elements of web designing, this is the sale hack that helps to engage customers on your website. It is the easiest way to boost your conversions. Various sites are lagging due to the powerful feature of virtual chat.
It is challenging to communicate with many people at the same time. Because of the inadequate assistance, many times, customers abandon the website never come back.
But with the virtual chat, you can easily make your website more answerable. It is uncomplicated to chat online and answer the query of your visitors.
There are some tips about how to make virtual chat useful. Find out below:
- Customize your chat box so that customers can quickly notice it.
- Always available for your visitors and give them an instant reply.
- Eliminate the extra fields on your chatbox.
- Add the chatbox on every page.
- Add links to social media profiles so that customers can chat quickly.
These above give elements that can help to divert more traffic.
Visual hierarchy (Web Design Elements)
Visual hierarchy is how the page is placed out visually, and it represents the importance of the content.
It is created with elements such as contrast, shape, size, color, positioning. Hierarchy can be seen every day, taking an example of Instagram that shows the vibrant red color notification while any message pop-up.
Excellent web design has the potential to bring the readers with the “whole” and then lead them to various “parts” by using automatic flow and various levels of preference.
See Also: Content marketing plan to boost engagement
When there is no visual hierarchy on your website, users will be confused with the design, and as a result, they will leave the site. This will increase the bounce rate of the website.
Keep everything in the symmetrical order. Here are some tips that can help to create a hierarchy.
- Establish a clear pattern.
- Use white spaces.
- Create the flow of everything.
Social Proof
The most reliable way to know social proof is by watching some real-life examples taking an example of a restaurant space where people wait to take a table. This shows people that the restaurant is in big demand. It reveals that people like to visit the restaurant more in the future.
Use can increase the traffic and grow your sales by:
- Adding real statistics.
- Customer testimonials.
- Endorsement by celebrities.
- Reviews from social media.
- Add case studies to highlight the real story of the product.
High-Resolution Images
If you are selling the product online, try to add the HD images or Infographics. The photos on your website are the best way to drive organic search traffic. Often overlooked, Google Image SEO can help to optimize the images. The image helps to connect with the audience very quickly.
See Also: How to build backlinks using Infographics
Use high-resolution pictures so that users can attract them easily. Upload the photo with natural emotion where visitors feel connected, and they can easily relate. This helps to improve the overall user-experience to your website.
Wrapping up
Above, we have discussed some of the critical elements of web designing to drive more traffic. Several aspects help to monetize your site. You should find out which one works best for you.
Before adopting the strategies, you should work on improving your conversation skills. Likewise, ensure that you deliver value so that you not only maintain your current visitors but also grow your audience.
Hopefully, this article regarding web design elements would be beneficial for your business.
If you have any questions, Feel free to ask the question in the comment box.
Thank you for reading!!
About The Author
Morris Edwards is a Manager at Awebstar, a website designing company in Singapore which is dealing with mobile app development, PPC advertising, Youtube SEO and more. Connect with him on Facebook, Twitter, and Awebstar.com.sg.