Content Marketing Plan: Top 5 Content Formats to Boost Engagement

Content Marketing Plan

These days the one thing that you can try to get in for yourself is the content marketing plan. This is because it works and it is being used to gain an unfair advantage for gaining attention & desired action from the target audience engagement.

The key thing which makes your content the talk of the town is when it is being engaged and the audience engagement can connect to the core.

According to the content marketing institute, some say that content is an effective way to promote something on the web. It is your concept that you are putting together as words and getting it out for the people.

If you market content, then the whole management will take you at a lower cost than the other type of ideas. This is because it is easy to create content and draft it according to the wish of your audience.

Content has proven to generate passive leads for the business. This even works for bloggers & influencers who have launched their products & wish to generate sales over that.

HubSpot is the best example of generating leads with content marketing efforts. Their inbound marketing software works in congruence with content marketing to generate leads every step of the way.

Taking the guesswork out of the way, we bring to your content formats that have proven to work & gain results for your content blog.

Top Content Marketing Plan Formats to Boost Audience Engagement

Well, here are the top content formats which are used to boost your audience count.

1. Posting blogs

Blogs are the primary source of the content marketing plan, and no one can deny that. With every blog that you post for your business, you are gaining a lead audience from the said count.

This means that the blogs that you post for your business mean a lot to your audience, and they read every single word of it. They are easy to produce, and they help you address the solution to the problem, whatever you are writing on.

Make sure that you build up your niche and then post for the same. People are incessantly craving information, your blog can be the answer to their worries & questions.

Formats that work well for general blogs contain:

• List posts
• Guides
• “Top 10”
• “How To’s”
• Growth Hacks

2. Original Research

When you log in to the internet, there are thousands of sites and sources which will provide you with the same idea repeatedly. For the average audience, it becomes hard to choose a location with reliable information. That is why you need to post something which is original and comes from your typed words.

It should not be plagiarised, and, you should never find synonyms of a said topic you got from Google and then write a blog base on the same. Make sure that your content or piece is fantastic.

The primary reasons blogs like NeilPatel.com, Backlinko & HubSpot can drive enormous traffic & establish themselves in the niche are because they present original research.

Examples of research-based blogs can be:

“We tried 100 baseball gloves & this is the one we recommend”

“We analyzed 1,000 blog posts & here is what we found”

3. Make space for graphics

Do you know that graphics in your content can be a fantastic thing? As proven and shown through statistics, some observe that content that has better graphics can perform smartly on the web than entirely bland material.

Make sure that you make space for infographics in your content. The primary key for the audience is to show them how the idea should be implemented.

Infographics are the best way to do the same around 84% of those who use graphics in their content can shine brighter than their competition.

Pinterest can be a game-changer in that regard, bloggers are driving tons of traffic by simply factoring in Pinterest in their blogs. The idea of using graphics is to break the monotony of reading lengthy blogs.

4. Cases studies are a must

Case studies prove how well the results are. Imagine something. When you are on the internet, then what do you prefer the most?

A content that has case studies and statistics from the researchers or material that lacks all of them? Well, case studies make your content worth a look because people will think that the fact happened, and this is the prime reason it is being shared.

It is an illusion to lure in the audience for your content growth and marketing. It is a way to tell your audience that the thing is taking place, and that is why your company is offering the services that it can.

Backlinko & Search Engine Land uses case studies to get the content to go viral; it is more necessary for B2B Blogging where you are trying to reach businesses instead of end consumers.

5. Ebooks are revolutionary

Ebooks are making it huge into the content world because they are practically digital. These are excellent lead magnets and attract an audience from all around. The audience who are from remote areas can access your content.

For long-form content like resource guides, you can create its Ebook so that people who may get swayed away by having to consume such an enormous resource can instead download the resources to consume it later.

Ebooks can be of great help for list-building & generating passive income.

Conclusion

The content marketing plan is a hard task, and it comes with a lot of responsibilities. If you are trying to target the audience for your business, then you can take the help of podcast sites to keep a regular update on this matter. It can help you to understand the core solution and work towards it.

These leading content marketing strategies can make you attract the general audience on a broader basis, so try them and know by yourself.