What is International SEO? Quick Guide

International SEO

Well, international SEO is defined as translating your website into different languages and getting ranked in different countries. As this is one of the favorite things that people do. Multilanguage in international SEO means that they were translating your website into different languages and getting your website ranked in different language versions of Google.

As Google has different versions for each specific language and each specific country. Moreover, there are lots of opportunities in developing countries. So if you translate your website into a different language then you just double the number of potential customers. Like English is the biggest language, Spanish is the second biggest, so if you are not in Spanish, there’s a huge opportunity there.

The multiregional is looking at different countries. There are different country versions of Google. So if you got ranked in different countries, there’s a big opportunity to get more traffic from that area. So why would you go international for multilingual?

This is because of more traffic, revenue, leads, and sales, and also to help users. If you like to have a better user experience for your site, then you are going to make sure that you are offering content that aligns specifically to the region and also aligns specifically to the language of your customers. As your website grows, your users automatically grow. So the users want to get that information in the area.

Read Also: Choosing the right SEO for your site

So before you jump in and try to go just international, think about a couple of things first.

Infrastructure

If you like to get ranked in Spain, does your business determine that you need people on the ground in Spain? What is the shipping cost going to be, if you are an e-commerce site shipping costs can be huge.

Staff

Do you have the staff to support a different language or country?

Online Abilities

So what are your online abilities? Like, if you get to translate your website into an entirely different language, think about how many pages and content you need to translate. So that to make your new site look as good as your current site.

So there’s an automatic translation system that allows you to push your site to live in a new language. But half of the time the grammar is messed up and it doesn’t read well. Moreover, you have somebody to go through and manually kind of check that stuff. If you have a big site, it’s a huge challenge. On the other hand, if you have a small site, it’s much easier.

So you want to make sure that the content is visible on the page and the language is obvious. You want to make sure that the content is visible on the page when the user visits there, they can see that right away. You also need to be sure that the content for each language is on its Url [Important].

Read Also: Best SEO Tools for Auditing Web Performance

Moreover, where your server is located, this is the thing that Google uses to look quite a bit then that would influence your rankings. If your server is located where your website is being delivered from in Japan that could have a propensity to have you ranked better in Japan.

As they are looking more at Geo settings in international SEO and some of the other settings. So the Geo settings you have in the search console, Google search console is the place where you submit your website and can set your Geo settings there, etc. As this knows Google that this is the US, UK, or Canadian site.