How to target audience on Facebook ads

Target Audience on Facebook ads

So, how to target audience on Facebook Ads. This tends to be one of the most important parts while targeting the right audience on Facebook. So who you think your customer is? You can define the criteria by the location that’s the city or country level.

You can research for different demographics whether that is the age range, gender, language, and interest. So how to find the most passionate people in your niche.

This is specifically relevant for you too if you are going to create a campaign based on interest targeting. You can to immediately take your business to the next level.

Targeting on Facebook provides insight and information into the hearts and minds of your customers. Here are some methods to target audiences on Facebook easily.

How to Target specific Facebook pages

Facebook ad targeting tips

So whenever you find a page that looks great and you like to target that page, then you have to go to the audience insights tool and type the name of that page into the interest field. When the page shows up then only you can target that page.

Facebook allows you to target around 30-50 percent of all big pages.

Target Big Facebook pages

A big page is a page that has at least 100,000 likes and the small pages like 5k, 10K, 15k or even 20K are usually not targetable. Make sure you are going after big pages with at least 100K likes or more.

Then just go to the audience insights tool and look for pages that you potentially can target, open them, and look at them. So if these pages are great enough then copy the name of the page into the interest field in the audience insights tool.

If the page names show up as an interest then you can target that page. So keep the list of all those pages you like to target for Facebook ads.

Read Also: Ways to make money on Facebook

Read Also: How Facebook earn money

Facebook graph search

In the Facebook search bar, you can find a lot of information about your target audience. Like a search for those people who like blogging or movies.

For example, search for – Movies liked by people or Favorite interest of people or Favorite food of people, etc. So in another word, you can get really specific customers or target audiences. So go ahead and start searching on Facebook.

Audience insights tool

You can find it on Facebook as an Audience insight tool. Here you can also search for interests and find out a lot of basic information about the group of people you are targeting. Moreover, you can learn about their demographics, education, financial situation and other pages they liked.

Interest fields

For this, you need to create your first ad campaign. Once you typed in the interest field, you will notice that the autocomplete feature will automatically come up with suggestions. You can find even more suggestions by typing your target keyword for the best results.

At the end of your research, you are supposed to have a good grasp on what kind of pages your target audience likes on Facebook and then you will be able to add them inside the interest field.

Facebook audience size

So how do you know the right Facebook audience size? The right Facebook audience size is somewhere around 500,000 to 1 million. That should be the audience size you are looking for and start with the campaign around 5-10 dollars a day.

Facebook geographic targeting

To narrow down your geographic location, if you can only surf certain cities or towns, then you want to make sure that you are not reaching people outside of those limits.

On another side, if your audience is a global one, you will save money by targeting specific areas rather than the whole country. So narrow your geographic location to the areas that are more relevant to your business.

Facebook custom audiences and Target interest

Target certain interest or certain behavior and then you are more likely to be attracting an audience that is relevant to your business.

Moreover, you can target your website visitors and serve ads to them or you can upload an E-mail list and advertise to those people. Someone who is already receiving your newsletter or browsing your website is likely going to be very interested in what you have to offer.

Finally, make sure that you dig into the targeting options that Facebook has to offer.

So these are the tricks to the target audience on Facebook for making online business better.