Techniques To Ace Google’s SERP
SERP refers to the term Search Engine Result Page. This is the page that showcases all the results that a user may type in the search bar of Google. Since the beginning, Google has switched up and evolved its SERP algorithm and criteria that rank websites and businesses. This is to improve the internet user’s browsing experience based on their personalized preferences. However, many businesses cannot keep changing with Google’s SERP algorithm, leading to a drop in their overall ranking.
If you’re one such brand, it is time to optimize your website and content to future-proof yourself. By using the ten techniques mentioned below, your brand can implement the features that Google loves and rank the highest.
How to win on Google’s SERP rankings?
Rich snippets:
Have you ever wanted to know the contents of an article without clicking on it? Maybe you’re just conducting light research and don’t want to delve into a 2,000 words piece just yet, or you’re short of time and network coverage. Google’s rich snippet feature is one of the best ways to get yourself ranked at the top of the search results page. All you need to do is add schema markup to any details that you want to highlight. This could be product details, sub-headings, and more.
Accessibility check:
Accessibility refers to Google’s attempt at making the internet inclusive for all, including those with physical and mental disabilities. If you wish to rank higher in the SERP ranking, make sure that you check all the boxes in this article when it comes to curating content and optimizing your die as per the ADA rules.
Leverage “People also ask,”:
To get your website and content featured on the Related Questions section, make sure that you’re ranking in the top 10 search results. This requires the use of link-building tools, backlinking, precise keywords, and stellar content. The “People also ask for” feature of Google’s search results page was often lauded for becoming the research loop for enthusiasts. Today, it is an effecting organic SEO tool that can show up on searches that may be like your brand’s message.
The knowledge and graph grid:
Knowledge Graphs show up on the right side of the results page while displaying celebrities or brands. The feature derives information from publicly accessible information like Wikipedia, Facebook, and the CIA. To ensure that you show up on the knowledge and graph panel of the search results, ensure to submit your data to Wikidata and have the correct organizational schema markup in use.
Localize your brand:
Apart from global rankings, getting on the top 10 search results of your local ranking can boost your business quickly. To show up on a local user’s search results of related terms and phrases, make sure that you have added your business to online directories and classifieds and optimize the Local Pack feature.
Wrapping Up:
While this is the technical side of SERP optimization, it is certainly effective in both the short and long term. Becoming resistant to the changing standards and measures can give you more time to focus on fine-tuning your existing strategy over revisiting the old content. We hope this article helps you master the SERP system.