Comprehensive Guide on Types of Google Campaign
Types of Google Campaign
Google campaign: SEM ( Search Engine Marketing ) allows you to design advertising campaigns in Google AdWords, a Google tool through which you will be able to implement your strategies with visibility and sales objectives for your business, measure results and optimize your investment.
In Google AdWords, there are different types of campaigns that you must apply according to the type and objectives of your business.
In the present post, which is researched by many logo designing companies indicate its main characteristics, as well as some of the advantages presented by each of them.
4Google Adwords campaigns for the search network
Thanks to the Google campaign for the search network. Now you can show your ads to those users who are looking for what Google offers in their search network.
Advantages of the search network:
1. Your ads will appear along with the organic search results on Google.
2. You reach users who are looking for your product and/or service.
3. Invite the user to take an action: call your company’s contact number or click on your ad.
4. You only pay in case a user clicks on your ad.
AdWords campaigns for the display network
Campaigns like this are perfect for ads to show on websites or apps when their content is related to your business.
To carry out these campaigns, you must make a segmentation and adapt the ads to the different sites on the web based on the content, the demographic group that we have segmented or the interested users.
The ads have a direct relationship with the applications or web pages with content associated with our company or with the preferences and interests of the users.
Advantages of the display network:
1. It allows reaching users while surfing the Internet.
2. It allows consolidating brand awareness before your potential audience.
3. Perfect for expert advertisers in Google AdWords.
4. You can pay per click or per impression of your ads.
Remarketing campaigns
Thanks to the remarketing campaigns, Now show your ads to those users who have visited your website before.
Advantages of remarketing campaigns:
1. Your ads appear on the display network.
2. These campaigns give you additional reports and configuration options to reach previous users.
3. Achieve higher conversion rates and a greater presence of your brand in the online world.
TrueView video campaigns
With TrueView video campaigns you can reach our audience and you can also interact with users through YouTube and on your own website.
You can run these campaigns through AdWords using campaign types for video.
Advantages of video campaigns:
1. They provide you with specific metrics such as visualizations, actions obtained, a percentage of visualizations, etc.
2. In some formats, you pay when the user reaches 30 seconds of viewing.
Ad campaigns for Mobile
You can reach your target audience regardless of where they are thanks to the ads for Mobile. These ads will be shown on both mobile devices and tablets.
Advantages of campaigns for Mobile:
1. They allow you to show a variety of ads adapted to different devices.
2. Publication of ads in different formats, which allows you to analyze the behavior of users based on them.
3. Reach your objective audience at times that are not connected to a computer or laptop.
Shopping campaigns
If you have an online store, Shopping campaigns are ideal to offer your products online, to increase traffic to your eCommerce.
Advantages of Shopping campaigns:
1. Greater traffic and better sales opportunities.
2. The greater presence of the ads.
3. Detailed reports and data of our competitors.
Mordan Sean:
The author of the above content is a professional digital marketing who has assisted many brands in increasing their ROI. Currently, he is associated with S Logo Designs a leading Custom Logo Design Services provider in the United States.
