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Marketing Strategies for E-commerce Businesses
E-commerce businesses will continue to expand their reach these days, as the world encounters more advanced technologies. With the global nature of their business model, e-commerce companies are adaptable to changes in the market. They can adopt new technologies and strategies to stay competitive. Below are some of the best marketing strategies for e-commerce businesses or startups ever. These marketing strategies will help e-commerce businesses understand which strategy is right and how it can be adopted.
Video Marketing
Video marketing has become an effective marketing strategy for e-commerce startup businesses these days. It has been increasing in popularity among digital agencies and businesses since 2017. With the surge in popularity of video marketing, e-commerce businesses are finding it more challenging to use traditional marketing approaches. Here, increasing competition from other industries and demand from specific customer segments will push for better video marketing strategies.
E-commerce businesses must invest more in video marketing strategies to reach their intended consumers. It will be necessary for e-commerce businesses to understand their customers’ expectations and purchasing motivation. Once they understand the “why” behind customer actions, businesses can create more engaging ads and keep customers.
Social Media Marketing
Social media has become a significant candidate in distributing commerce content for businesses. As the popularity of social media increases, so does the need for e-commerce businesses to understand their customer bases and motivations. Targeting customers with the right motivators and ads add value to a business’s online sales.
Social media marketing strategies for e-commerce businesses
In some cases, several e-commerce companies use AI to create social media content. The content is then shared amongst the target customers. Any e-commerce business must know what content to post and when to post, which is significant in helping the business gain a substantial social media following. As a result, the company gets to grow its brand popularity, boosting customer loyalty.
SEO & PPC
SEO and PPC are the backbones of any e-commerce business. Google and Bing currently rank websites using these search engines, making these engines significant to any e-commerce business. Also, the success of an e-commerce business relies on ranking well on these two engines.
Digital marketing strategy for e-commerce businesses
No business can afford to languish in the basement of these engines. Therefore, e-commerce businesses should invest in strategies that will help them make the most out of these search engines. Some PPC providers offer video ads to help e-commerce businesses boost their search engine rank. SEO companies can help their clients rank better on search results pages.
In-store Marketing
In-store marketing is catching on and it’s being implemented as an alternative to traditional marketing strategies, as e-commerce businesses realize the benefits of mobile optimization. Traditional marketing strategies might no longer be necessary for introducing in-store marketing.
Also, with the capabilities of AI, in-store marketing can be automated. When customers access an e-commerce business, they triggered the right incentives to bring attention to the products the business sells.
E-commerce businesses will have access to geo-fencing, which allows them to know when a customer is in their location. The information can trigger relevant ads and offer incentives to the customer after they walk out of the store.
Event Marketing
Event marketing is a unique marketing strategy that will remain relevant for many years. Events are opportunities to meet customers and prospective customers in one place. They help businesses get in front of potential customers and establish themselves as an exciting brand to do shopping.
The interaction between a business and the customers increases the likelihood that those customers will make a purchase. For example, the Super Bowl is one of the most popular events in the world. Companies are always looking for ways to access their potential customers during this event.
Print and PPC
PPC and print are complimentary, not-on-one-platform strategies. You can’t expect customers to be reading your e-commerce content on their phones. Similarly, you can’t expect customers to be reading your ads on their computers. You must find a hybrid strategy that works best for both platforms. You can still use the same ad format on both platforms.
E-commerce businesses this year will have to prepare for changes in the market. We will need new technologies and marketing strategies to remain competitive. It will be necessary for e-commerce businesses to understand their customer expectations and motivations. The information can play a huge role in determining which marketing strategies are best for e-commerce.