What is Email marketing and how it works | Best Practices
Amazing Points of Email Marketing
Email marketing is quite deep, but today I would like to introduce that point easily. I think that the normal Internet business will be a style of sending out information on the homepage and attracting prospective customers.
It is a type of so-called “waiting”
On the other hand, email marketing has a totally different special offer that you can withdraw from here any time you want even if you have a mail address.
It is a type of so-called “attack”
“Waiting” has the advantage that it can be operated even if it is nothing.
“Offensive” has the advantage that you can apply action at your favorite timing.
By the way, request mail is a combination of both. If you are waiting and selling like flying, you may not need to take the trouble to take action. But, I will not go easy.
For example, if you have a new product you want to sell from tomorrow on your site and uploading your homepage beautifully, you can not let you know if you are just waiting. It only means that only visitors who casually came to know it.
On the other hand, if you know the prospect’s email address, you can PR it by yahoo mail before selling it. You can also sell it by e-mail, and guidance to the homepage is also possible.
As you can see, by introducing email marketing to site management, you can understand that the range of approaches to prospective customers gets bigger and opportunities. Moreover, the establishment leading to achievement will be greatly increased.
Let’s introduce the points of e-mail marketing
What I get most by e-mailing is that I can get in contact with the other party. I guess there are many people who can not meet again just by waiting. If you can get even a Yahoo mail address, you can approach the prospect as many times as you like.
So why do you need to make contacts over and over?
Prospects do not always remember your site with just one visit. It would be nice if you are in the 1st or 2nd position of the search engine or if you put it in your favorite, but it is forgotten otherwise.
First of all, I’d like to have your site acknowledged by taking contacts many times. Let me have you put it in memory and acknowledge it. Rather than shopping at shops that have never heard of, it is more secure to shop at shops that you are familiar with. To have it safe to shop, it is also important to have your trust.
Even in TV commercials, familiarity comes out as the company name is always broadcast. It is said that it will be more friendly or easier to trust. Then, when you first saw it, what is it? Although I am conscious only about the position, I gradually recognize it while I am watching it over and it becomes easy to go to that shop.
This is the same for items you want to sell
In general, it is said that shopping on the Internet is not purchased suddenly, but it is about four times visit to purchase. Even at shops, they are exactly the same with regard to the merchandise.
Even though I do not have much consciousness when I first saw it, as I keep seeing it many times over and over, my awareness of products gradually increases It comes to purchase.
Just selling once, I can not get it easily. So we need to sell it again and again. This is important. It probably does not matter to those who have a sale page to be detained in one shot. Please only have that kind of consciousness. That is not all, but please be aware of such facts.
So please be aware that email marketing will come alive. However, I want to sell it many times but maybe annoyed every time. So let’s sell it with information that is useful for prospective customers. It is important to give. It is quite important.
Perhaps you think you will get hurt if you sell too much. But those who do not like to sell are hard to be true prospects in the first place.
I would like you to become a customer, not a charity project. So please firmly sell it when you sell it. And I wrote various things, but since I think that it is an important part. I think that you can refer to the scenario making.
