Strategies to Market Your App
Top 8 techniques to market your App. The apps created for mobiles can be categorized into lifestyle, information-oriented, practical, social media, productivity, and games. Each has user segments that are often overlapping.
So, when you decide to market the app that you have designed with so much effort, creativity, and originality, you will have to show the same traits when strategizing.
You might have to take the help of an app marketing agency to get a better understanding of the market trends. Still, you can also be prepared from your end with the following strategy tips already available to you.
Market your App
Know Your Target Audience
Before creating the app, you would have visualized the users that you would be targeting. Recheck to see if that is still applicable.
If you feel that there is a change, redefine the audience and study their demographics, their habits, lifestyle, and do a psychographic analysis as well. Focus on this audience rather than trying to reach or appeal to everyone.
Research Your Competitors and Their Activities
It is quite unlikely that you have come up with an app that is entirely different from any other existing in the market. You could have a significant difference, but you do have competition from other apps.
Collecting competitor information will help you in evaluating various communication channels to reach your audience, learn from their mistakes, and overcome any challenge with ease.
The Landing Page for Your App Must Sell
The landing page should be detailed and informative while being creative to keep your users informed and engaged. It must include the name and features of your app.
It should also have a clear CTA (Call to Action) and a promotional video. App marketing services would be beneficial in this aspect.
Improve the Visibility of Your App in the App Store
Make use of ASO (App Store Optimisation) techniques for this purpose. It is a process very similar to SEO but customized for the App Store. In this process, you will have to optimize your app so that it ranks higher when someone searches for an app with specific features.
The key factors that you should focus on are the title, the description, the icon, and the screenshots. The figures and screenshots should be optimized to get the attention of the user and hold it.
The description should sell the benefits of the app to them and encourage them to download it.
Market It with Video Content
Videos are the most popular form of content used online. The reason behind this is the affinity of humanity to give a better response to an audio-visual stimulus.
You can create a short, fun, and entertaining video and use YouTube to make it viral and improve the reach of your app to the specified audience.
Initiate a Blog
You can use this space to keep your audiences entertained with the development process. You can interact with them here to understand what they like or dislike about it and what developments they would like to see in the content of the app.
Your blogs can also be utilized to improve the visibility of your app.
Be Active on Social Media Network
Social media is an easy and accurate way to reach out to your audiences as you can have access to a lot of relevant information about them, such as their hobbies and interests. This information is beneficial for businesses.
Keep Track of Your Progress
The only way to do so is through measuring KPIs. You must monitor these regularly to evaluate the effectiveness of your campaign and make changes as and when required.
Some of the critical KPIs are app downloads, daily active users, monthly active users, stickiness rate, regular session per DAU, retention rate, and churn ratio.
Do consider your consumers and their response to your app as the priority when planning out the app marketing strategy with your digital marketing company in India and focus on detail.