Making your site responsive
Today a number of mobile devices come with internet connectivity capabilities. That is why you need to make your site mobile friendly. But it is not enough. You also need to make sure that your site should offer the best. Moreover, unparalleled experience across diverse devices of various screens and user interface. So, you need to convert your regular website into a responsive site.
During the process of converting your site into a responsive website. There are a few major and additional aspects to keep in mind to further maximize the RoI of your investment.
Why is responsive web design important?
How do I make my website mobile friendly?
Here are a few handy tips that can help you get the maximum returns of investment:
Uniform experience
The first thing is to make sure that the difference in the devices should not obstruct the uniform and friendly navigation of your site. Regardless of the size, type and interface of the device. The user should be able to navigate through the different places of your site with equal ease. It is all the more important in today’s world when a majority of the population rely on various mobile devices of different makes and screen sizes for accessing the internet.
- Make sure that the user should be able to accomplish various actions on your site. Right from navigating menu items till asking an online purchase.
- Widen your perspective for the best results. Also, make sure that your site should offer a friendly experience across diverse practical situations.
- To get a competitive edge, adapt your website navigation structure to provide an intuitive and smooth experience. During the most uncomfortable situations by asking the questions like “Will a user standing in a crowded metro train with will be able to make an online purchase while using only one hand as another hand is occupied holding the handle.
- This situation seems to be a bit exaggerated to many but upon observing closely. You can practically notice many passengers utilizing their mobile phones in this way. Besides, offering the smooth and intuitive experience even in such difficult situations is definitely the distinct way of gaining a competitive edge over your closest rivals.
Hire testing professionals and teams
Hiring experienced testing professionals ensures best RoI of your development costs. So, hire testing professionals to test your e-commerce site capability across various situations and be open to the suggestions.
- Simplicity is the key to success when we take about the eCommerce website design. When you think of simplicity make sure that you evaluate every aspect of your e-commerce site.
- Apart from minimizing the sub navigation and simplifying their structure. You also need to use uncomplicated page names that are short, human-friendly and self-descriptive.
- Each place should have an ideal name.
- Adding more levels to the navigation only increases the complexity and obstructs smooth experience. So keep the navigations levels as simple as reasonably possible.
Use the website as a branding platform
Take the opportunity of this responsive designing exercise to review the branding strategy. Branding plays a very important role in establishing your reputation. So you cannot afford to start an e-commerce site with a careless branding structure. The visual representation plays a key role in establishing your brand and reaffirming its visual USP that helps you in making quick connect with your visitors and clients.
- The brand logo should be present at the eye level and positioned appropriately. The ideal position for your brand logo is the left corner in the top pane of your website.
- The visitors are so much accustomed to look at this place that their eyes intuitively land at the top left corner when searching for the logo. It helps in quickly connect your users with your brand identity.
- Don’t forget to hyperlink your logo to the home page. Hyperlinking your brand logo to your home page is the ideal branding practice that also serves as a quick button to jump directly on your homepage irrespective of the present location or page.
- It is a no-brainer that slow site speed is the perfect recipe for failure. Especially the mobile users practically cannot afford to waste even a few milliseconds.
- This is evident in one of the studies where it was found that the sites taking more than 3 seconds to load are most likely to be abandoned by the users.
Uncomplicated navigation structure
Many visitors leave your site without making any purchase. This is just because they are unable to find what they are looking for. The visitors might be tech savvy and you might have tried your best to keep your navigation structure uncomplicated. Nevertheless, such instances happen.
- Make sure that you should offer them the ultimate solution – The search functionality.
- You can also consider placing a list of most important topics just near the search box. It will be really helpful for the clients
Conclusion
In today’s digital world it has become really important to make your site responsive. So that you should not lose the vast population of mobile users across the globe. However, when you make your site responsive, ensure that you should also utilize the opportunity to go that extra mile for delivering that “Wow” experience to your users. In fact, you can also utilize the opportunity to renovate the overall visual structure of your site for making it look better than the responsive sites of your competitors.
Author Bio
Alisha is a content writer and director of operations. She writes for various industries like travel, wildlife, history, hosting, art, and of course technology. She works with B2B and B2C businesses providing digital marketing content that gains social media attention and increases their search engine visibility.