Is Instagram App better than Facebook for business
Instagram App or Facebook
Instagram App or Facebook, which is better. Social Media has gone from a new idea to an absolute must for businesses lately. Marketers now understand that traditional marketing techniques are less beneficial. So, every business irrespective of its size is using Social Media to get recognition and increase brand awareness.
One of the most vital perks of using Social Media is that companies can interact with customers directly. But which Social Media platform would be the best for your brand? It is never easy to choose from when plenty of options are available out there.
Facebook and Instagram apps are the most famous Social networks that businesses use to drive sales. Today we will discuss why Instagram is a clear winner over Facebook.
Instagram vs Facebook
Facebook is the latest in the long line of what people know as Social Media platforms. It is an app that allows users to sign up for free and connect with people from all around the world. It is an excellent platform for businesses to grow and drive traffic to their sites. Facebook is an essential part of the marketing strategy of any company these days.
But in the year 2012, this fantastic platform decided to buy a not-so-popular app Instagram. Facebook bought the photo-sharing app Instagram for $1 billion. It made such a big decision intending to be the frontrunner in the mobile world.
Facebook decided not to integrate Instagram into the parent app. They kept Instagram independent and who knew that one day Instagram would become a clear winner over Facebook?
Is Instagram better than Facebook for marketing?
Here are the reasons why Instagram is winning over the popular Social networking site Facebook:
Mobile-friendliness
Everyone these days uses mobile phones, tablets, and iPads, etc. The developers wanted to keep Instagram a mobile-friendly app, so now people have more access to Instagram. In fact, Instagram is a photo and video sharing app for mobiles so, it is accessible by everyone. It makes it easy for businesses to stay connected with customers all the time.
E-commerce integration
Ad revenues from e-commerce keep the Social networks keep running. One of the reasons Instagram App is winning over Facebook is that it effortlessly integrated commerce while Facebook went too far with the idea. The layout for integrated e-commerce looked forced and failed to attract the users. It did not gain success, but Instagram with a new app payment feature became more popular.
Good sensation
Trolling has been a part of Facebook since the beginning. The problem is that this large Social Media platform has not done enough to control trolls. On the other hand, the Instagram app is on a much safer side. It has a more sophisticated audience than Facebook. The reason could be the design of the app that buys real Instagram followers do not make a fiasco of every little thing.
Telling stories
Story sharing is another great feature of the Instagram App. Though the idea was brought by, Instagram has successfully integrated this feature. Facebook has lost it here as well, and the stories seem force-fed on the user timeline.
We are not saying that Facebook is a useless app or that businesses should not use it to promote their products. In fact, Facebook is an excellent platform for brands and companies to get exposure. But Instagram has become the most used platform for its exciting features and user-friendly nature.
Instagram has given stiff competition to Facebook. No matter what social network you use, make sure you utilize it completely. You get Facebook or Instagram Followers as long as you provide them with unique and exciting content.
