Importance of ASO [ App Store Optimization ]
ASO: With the accelerated progress of innovation, we can see a bunch of business going on the web. We have more than millions of apps in app stores which gives various services to clients making life somewhat more simpler, step by step. With a great deal of app flooding into app stores, it is exceedingly troublesome for a client to settle on the correct decision in picking the best application.
Image Credits: Cristiano Betta [Flickr]
It is likewise troublesome for developers to get their apps to emerge over different applications. We know that just developing an app and launching it to the app stores isn’t the end. The next step is the most important step where you need to market, promote, optimize and update the app on every step your app takes.
There are so many marketing ways to promote your app. ASO is one such prominent strategy that is being used by many developers. As to help their app gain a position in the ranking charts.
Let us see what is app store optimization:
App Store Optimization [ ASO ]
Why app store optimization is important
The focus of ASO is the expert resource application which deals with improving the ranking of mobile apps and thereby increasing the visibility of the apps. This has proved to yield a higher download rate. It includes different systems with the objective of expanding the odds of your application’s disclosure through app store optimization services, along these lines increasing your number of downloads and pushing your app higher in the ranking. Fundamentally, it’s SEO for an app. Since following and recognizing potential customers appear to be a lumbering undertaking for our customers. Top ASO companies take charge and offer customers a talented help with App Store Optimization services.
App Store Optimization is a continuous procedure that comprises of three unique advances. Let us begin with ASO strategies:
Keyword Research and Optimization
How do you use SEO for apps
Keyword Research is the principal basic advance in ASO so as to get visibility. You have to focus on the correct catchphrases for your task. Begin by conceptualizing the underlying rundown of keywords. Consider the esteem that your app brings and its primary functionalities. Brainstorm to explain your app and its functions. One must know the target audience before researching keywords so that it will help you choose the more effective keywords. Also, think of the language they might be speaking. As this will help you an idea of the keywords they would use when searching for your app.
Check your competitors and it is ever recommendable to recognize and keep track of the keywords they are using. Watching out for your rivals is very important, monitor their keyword rankings to recognize conceivable practices and chances to emerge from them.
Optimizing the Textual Elements of the App Store Listing
The next important thing after you have built your set of keywords is to add them to your app store listing and see the results.
- App Name: This is one of the strongest ranking factors. Whenever the user performs a search. The search algorithm scans for the keywords in the app title and pulls that app to the search results. Therefore it is essential to place the potential keywords in your app title.
- Description: The long description plays an important role after the app title. You must come up with a well constructed and compelling content for your app. That includes all valuable information that would impress users to install your app. Keywords in the description will help in increasing the visibility in mobile web search. Bear in judgment that the first 3 lines of your description will matter the most and it should be catchy and support the users to tap on ‘Read more’.
- Icon: This is the first thing your users notice and have an impression on your app. Keep it as creative and as simple as you can.
- Screenshots & Preview Video: App screenshots and preview video help you to put a focus on your app’s highlights and give the users more motivation to download your app.
In the event that you need to emerge from the group, your first objective is building a one of a kind app. Invest some energy conceptualizing and building up your app and don’t surge it. There are many top ASO companies like Nextlabs.io from where you can get optimization services for your app in order to help your app and have a successful growth.