Design Revamp For WordPress Website
Choosing WordPress for your business website is a great decision. It is simple, easy to understand, and facilitates a clean interface. Several Australian businesses rely on this platform to build and run their websites. But you cannot take a set-and-forget approach to web development even with this platform as your needs and customer expectations change down the line.
The evolving trends demand a different look and feel. You may also have to revamp your site if you notice some red flags. Here are some signs to consider a design revamp for your WordPress website.
Slow loading speed
A slow loading speed can be a killer to your website and business. Even a few seconds extra for loading can lead to a loss of revenue for your business. You can even expect the customers to leave for good. It is crucial to track the site loading speed to ensure it is optimal at all times. Design flaws like heavy images or too many of them can be the primary cause of slowdowns. Consider a revamp sooner rather than later if something seems amiss with the loading speed of the pages.
Read: How to Improve WordPress Website Speed
High bounce rate
A high bounce rate is a reason to worry, as it shows something is wrong with your website. Maybe it has confusing navigation, poor page loading time, or low-quality content. Whatever the reason, you must figure it out and address it at the earliest. High bounce rates can lead to low revenues today and loss of customers in the long run. A revamp for your website can be a life-saving strategy. To connect with a designer and go for it right away.
Poor conversion rate
Conversions are the lifeline to online marketing, so they must match your goals at all times. If they seem to be ebbing, a fresh design can get them back on track again. Consider strengthening your calls to action, improving the UX flow, or adding more conversion pathways to get more visitors to convert. A UX design specialist can help you pinpoint the exact issue and correct it to get conversions flowing again.
Lack of branding
Another sign showing the need for a refresh for your WordPress website is a lack of branding. Essentially, your online presence should be a replica of your brand. Consider a makeover for the site if it cannot reflect your brand through its color, logos, and typography. Luckily, it is easy to find designers who can create a piece of art. Businesses based in Sydney must look for a Sydney WordPress developer for the job. Ensure they know your brand well enough before getting to the design customization work.
Read: Best Marketing Tools for WordPress
SEO issues
Your SEO results matter a lot because they influence the visibility of your website in search rankings. A site has to be on page one to be visible and gain the trust of the audience, so SEO issues can be a cause of concern. Different factors can affect your rankings. These include the design, content, and usability of your website. You will probably need a design rework when nothing else seems to work.
Lack of responsiveness
A lack of responsiveness can bring several problems to your WordPress website. It can lead to high bounce rates, poor SEO outcomes, and low trust signals. You may end up losing a large set of audiences who access websites through mobile devices. A revamp with a mobile-optimized design can do the trick. Ensure that the pages and elements render seamlessly regardless of the device. You will win on all fronts, from SEO to conversions and long-term relationships with the mobile audience.
Absence of functionalities
Customer needs evolve, and they expect businesses to stay updated with them. Your website may require more functionalities over time as new trends surface in the online marketplace. For example, you may need custom web forms, new payment options in eCommerce checkout, or online appointment scheduling. A design revamp is warranted if you seem to miss several functionalities. It is an opportunity to enhance new features that go the extra mile with the user experience.
A WordPress design revamp is imperative at some point because you will want to refresh the look and feel of your website. These signs show it is the right time to invest in one. The last thing you should do is overlook them, as you may end up losing your rankings, revenues, and customers even before you imagine. Get down to work sooner rather than later when you notice these signs.