For creating content, healthcare providers are no strangers to the task. With so much to say and so much to help, it’s a great way to engage patients, help educate, and build loyal relationships. SEO is critical for any content marketing strategy and is especially important for healthcare. Search engine optimization (SEO expert tips) helps ensure your content shines in search results, helping your organization reach the people who need it most.
But how can healthcare providers ensure their content reaches the right people? How can healthcare organizations use a healthcare SEO agency to their advantage?
10 SEO Expert Tips
Here, we’ve highlighted ten SEO expert tips for healthcare blogs that can help boost visibility and engagement.
Start With Keyword Research
It may seem obvious, but content really starts and ends with keyword research. The right keywords are not only key for SEO, but also for understanding what your targeted audience is searching for. The more keyword research you do upfront, the more your content will apply to their interests and needs.
Focus On Long-Tail Keywords
For creating healthcare content, the old adage “go narrow and deep” still applies. While single keywords provide plenty of data, long-tail keywords provide much more relevant information.
Considering long-tail keywords also helps you stay ahead of competitor SEO campaigns. Your organization’s content might not show up in the SERPs if the main keywords have become over-competitive.
Keep Content Relevant And Unique
The content you produce should be valuable to readers, and it should also be unique. Remember that search engine algorithms judge the quality of content and its relevance. If you’re publishing something similar to someone else, it won’t pack the same SEO punch as a unique perspective.
Leverage Title Tags And Meta Descriptions
Title tags and meta descriptions are essential for SEO, helping search engines understand the content on your web pages. Ensure these important HTML elements don’t lack focus and include keywords.
Optimize Internal Linking
When creating content for healthcare blogs, it’s important to be mindful of how you link content internally and externally. Internal links direct visitors to other pages on your website, helping readers explore related topics and promoting page authority.
Format Content for Visibility
Search engine algorithms are increasingly rewarding visibility, so make sure your content is easy to read. Visible content features things like headings, bullets, and links, as well as font styles and sizes. These formatting techniques make your content easier to read, which helps with engagement and SEO.
Consider Image Optimization
Optimizing images is critical to anyone’s SEO strategy. Image optimization requires compressing image files as well as providing context with complete alt tags, captions, and titles.
For healthcare blogs, images can help to convey important information and provide additional context to readers. Optimizing those images can do wonders for SEO purposes, too.
Get Social With Your Content
For increasing visibility and engagement, nothing beats social media. Every piece of content should include social sharing options, so readers can easily share content with friends and family. Integrating social media accounts directly into content can help boost shareability as well.
Incorporate Video Content
Video content is great for SEO, as it can increase time on site, pages per visit, and engagement metrics. Healthcare blogs should include video content when it is relevant, as well as embedded into other content.
Track Your Results
The final tip for creating effective healthcare blogs is to track the results. Not only will tracking help improve current content, but it can also help inform future content strategies. Track each post’s views, shares, and engagement and cross-reference that with the keywords used.