So how to Boost Your Plumbing Site Rankings On Google? When a homeowner discovers they have a broken pipe or a leaky faucet and might not fix it, one of the first things they’ll do is to look for plumbers online. With that said, if you’re not optimizing your website for search engines, then you’ll lose potential customers.
This article enumerates 10 tips on how to boost your plumbing site rankings on Google!
Since homeowners need to find plumbers near their location, local SEO is the most important step to increasing visibility.
To ensure that your plumbing business shows up in local searches and maps, you need to create a Google My Business (GMB) page. On this page, add your company information, including address and contact numbers. This allows potential customers to make a phone call or know more about your business from their website search.
Search engines rely on keywords to determine the relevance of web pages to search. Thus, using the right keywords can help enhance your search rankings.
You need to conduct an SEO audit to find the most searched plumbing keywords for SEO and how well they rank on their websites. Relevant keywords you choose should be used in your web copy, headers, and HTML codes on your site.
People don’t enjoy waiting, especially if they have plumbing emergencies. A slow website can turn away customers and harm your search rankings.
Thus, you need to do some tweaking on your site to make it faster and more convenient for your customers. Consider having a minimalistic design for your website. Avoid heavy images and flash elements since they only slow down your website.
These days, people rely more on their smartphones for just about everything, thanks to their convenience.
So, if you’re not optimizing your website for mobile, then you’re missing out on a huge chunk of searches for plumbing services. Plus, Google clarified that a responsive, mobile-friendly design is one of its ranking factors.
Make sure that your website is optimized for any screen size and other convenient features such as zooming in or using larger buttons to work on mobile.
Other than your website, social media platforms are the best way to connect with potential customers. If they’re not using search engines, they’re probably looking at social platforms.
An active social media presence is a great way to establish authority by sharing seasonal tips and informational videos. It also enhances your SEO strategy by providing linking opportunities. Plus, it also allows your followers to share your content, which helps with lead generation.
Offering quality, relevant content on your business page can make it more rank-worthy. Content allows people to understand the services your offer and increase conversion.
For instance, if a customer searches “how to fix a leaky faucet” and you have a blog post based on this topic, that user may find your site and read your advice. They can choose to follow your advice or decide to hire you instead.
So, create high-quality and useful content—FAQs, plumbing blogs and tips, and even YouTube videos—with strategically placed keywords.
Backlinks are essential for establishing credibility for your site. It is the process of other websites linking to yours to increase your online presence and make you look trustworthy in the eyes of search engines.
You can list your company’s business profile on review sites or directory listings such as Yellow Pages, Yelp, Angie’s List, or HomeAdvisor. You can also do guest posting, contribute to other websites, and reach the audience of that specific website.
HTTPS has been a major ranking factor since 2014. It helps boost your SEO presence while ensuring security and making it harder for malicious users to break in and take advantage of your site.
See Also: Reasons to Use HTTPS on the business website
So, if you’re not using it, you need to transition right away.
Short for Hypertext Makeup Language, HTML defines your website content, so it’s properly displayed in a browser. These are code elements for the backend of your pages; however, specific code types provide search engines with key information for search display.
Use plumbing SEO keywords in your site’s URL and other HTML elements, such as header tags, title tags, and meta descriptions. Adding the right keywords, even in the smallest HTML elements, can help improve your visibility and improve your click-through rates.
By analyzing your website’s performance, you can see which SEO strategies are effective and where it needs improvement.
Some of the key metrics you should monitor include:
Conclusion
Make your plumbing business more visible online by following the above tips in boosting your site rankings on Google. A solid SEO strategy can help your plumbing site reach the top spot in search rankings and outperform your competitors.
This website uses cookies.