Designing your logo is not an easy task. There are many things that you will need to do and many decisions to make. One of the most crucial things you must find is a memorable name that agrees with your business values and standards. Another significant thing you need to put into consideration is the fonts to use in your logo.
Although the font applies only to the words included in your logo, you should also choose them with utmost care. In the market today, we have dozens of different fonts to choose from. Make sure that you select a font that will correctly represent your company.
In this article, we are going to list some of the best fonts you can choose from and when they should be applied.
This is a contemporary font with a reliable configuration and numerical form. League works well against the stylish and more customary technique of Libre Baskerville. The use of serif for your body can enhance the readability of denser information.
If you need a font that is more than just one typeface, then Garamond will be a perfect choice. Garamond is elegant and has ideal readability, which makes it a beautiful font for any design. Garamond involves a family of traditional serif typefaces, which include; Stempel Garamond, Adobe Garamond, Sabon Next, EB Garamond, and ITC Garamond.
The Garamond font is used characteristically by websites, magazines, long bodies of text, and textbooks. Among all the fonts used in logo designing, this font has been rated as the second-best by a German publication. The first release of this font was in 1989.
Many Hollywood movie posters have preferred the use of Trajan font. At the same time, this font is also highly used by many designers who want to create logo designs that relate to marriage, religion, law, and much about the past. This font is a serif style of old typeface, and Carol Twombly designed this in 1989.
The Trojan typeface is easily identified by Roman square capitals, which are a sure sign of the flexibility of your design.
If you are looking for a font that has a lot to offer, then the FF DIN family is the best to choose. This font has a total of 20 weights that include italics ranging from Light to Black in condensed and ordinary styles.
This font will provide you with sophisticated typographical support with great features including; fractions, case-sensitive forms, stylistic alternates, and subscript characters. This is the perfect choice for brand and logo identity designs.
When it comes to graphic design, Helvetica is among the most common typefaces used. Professionals love it, and that is the reason why they incorporated it into personal computers for the last more than three decades. The reason why it is common among professionals is the fact that the spacing of the letters is tight.
Although some people are also against it due to the tightness of the letter spacing, if it is selected carefully, it will result in a perfect logo design. However, it might not be used in some instances, depending on the message to be delivered.
Futura bases its beauty on its near-perfect squares, circles, and triangles that are according to geometric shapes. The designers frequently use the font in books and logos due to its exclusive large displays, arithmetical shapes, and mutual designs. Since this font is geometrically shaped, designers have rated it the perfect choice for small text.
Brandon’s Grotesque font prides itself on a warm touch and a functional look. The difference between this and the above font is that it’s a sans serif type and is made up of six weights and matching italics. Brandon Grotesque is also modern compared to the other fonts as it was released in 2009/10 by Hannes Von Dohren.
This font is the perfect choice for sophisticated and professional typography. Brandon Grotesque gives you an opportunity of doing wonders when you combine it with a fashionable-looking logo design.
If you were not content with the 20 styles provided by FF Din, then Proxima Nova will do. Proxima Nova is a family of 48 different styles, making it a massive collection of fonts in a single package.
Proxima Nova family can be said to be a total adaptation of Proxima Sans, which was released in 1994. The unique six fonts have been stretched out to 48 fonts. The Proxima Nova has three widths identified; Proxima Nova Condensed, Proxima Nova, and Proxima Nova Extra Condensed. Each of these three widths is made up of 16 fonts and seven weights with corresponding italics.
As far as font styles are concerned, Proxima Nova overlaps or bridges the gap between different typefaces like classic sans and Futura faces. This design gives birth to a hybrid combining humanistic quantities with a fairly arithmetic or geometric appearance.
Although this is not very common as it has been around for less than five years (since 2016), it is also a great font to choose from.
The Docu is a sans-serif font, and it was designed by Gert Wiescher and comes in handy when you need to create text-based brochure design templates. The fact that this font is narrow makes it a perfect choice for putting text into small spaces.
This is a traditional serif font designed in 2016 by Jim Ford. It includes 63 fonts, and each one has an exceptional character.
Conclusion
As a graphic designer, you have dozens of great fonts to choose from when creating your logo. However, you need to be careful when selecting the right font to use.
The reason is that the font you choose tells a lot about your business and your brand personality. Although choosing the right font is not an easy task, with the information provided above, it is more than possible.
The font you choose should be easily readable and eligible. The right font makes it easy for your readers to keep remembering it for a long time. If you must mix, try not to use more than three fonts as this might make your logo design look cluttered. Also, ensure the typeface you choose agrees with your business type.
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