SEO services for local SEO
SEO services: It has always been given that search engine optimization (SEO for brevity) is an integral aspect of any online business should you wish for it to succeed.
According to Rand Fishkin:
“Social is the way our work gets discovered. Content that is truly exceptional, unique and useful can earn tremendous awareness through social media, and that amplification often leads to great links, which leads to great rankings.”
Regardless of how big or small the business might be or where it might be situated, SEO remains paramount. Neglecting or overlooking its importance can only result in falling behind your competitors and would render you irrelevant soon thereafter. If you wish to become a serious contender in your local industry, you would do well to use the best local SEO practices. Unfortunately, some local companies such as the Philippines, are afraid to compete with international companies.
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It seems to them that they would be overwhelmed by the sherry scope and size of these companies and are unaware of their potential. Back in the day, this would have been a feasible argument considering that the mediums of which they could realize their potential was limited. However, E-commerce and digital marketing complemented with SEO Philippines have changed that. In fact, today more and more digital agencies in the Philippines have made it their company’s endeavor to ensure these local companies get the brand recognition it deserves.
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As a savvy and modern entrepreneur, possessing the right business acumen alone just does not make the cut today—especially in a digitized and contemporary marketplace such as the World Wide Web. So, what are you to do? Well, take a gander at the local SEO before you set your sights to national or international levels. Local SEO helps you leverage your visibility in your area and it will certainly prime you and your brand for reinforcement on a higher level.
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Here are some of the techniques you can make use of:
1. Focus on your pages [on-page SEO]
Your initial strategy should be to make sure that all the pertinent details as regards your company is visible across all of your pages. Furthermore, it should have a sense of cohesion in the sense that what you write on one page would be similar to what would appear on the rest of your pages. This will ensure that prospective customers would be able to find you easier.
2. Get local citations
Search engines such as Bing, Google and the like allow businesses to create a directory for their business. In here, you can key in all of your company’s relevant information which should include but is not limited to your full address, contact details, and description. Creating a business directory for your company is an excellent avenue to heighten your shop’s visibility. You can expect those numbers to double-up when you use geography-specific keywords.
3. Encourage your customers to give you reviews
If there is one thing that guarantees more customers, it is a positive review. With this in mind, make sure that your websites allow people to post comments and reviews. Social pages such as Facebook’s Local Business page and Google+ are all platforms for getting reviews about your business. By allowing your customers to give you reviews, you are effectively sending the message that you care about their feedback.
Furthermore, every feedback you get is an opportunity for you to further improve or maintain your services. Have a comments section in your website as this will allow you to communicate with your customers regularly. Sure, they do not add much to your local SEO, but it is still an imperative aspect that would cement your legitimacy in the online world. Encourage your customers to leave you positive feedback by connecting with them and providing them with good service.
Read Also: Rank higher in YouTube search
4. Do not neglect mobile marketing
Expect that today, a significant fraction of your potential customers are accessing the online web through their mobile phones. These very same phones have GPS systems which you can really take advantage of. Apart from receiving results relevant to the keywords, they keyed in. These gadgets would also consider the position of the mobile user should they look for businesses. Use this to your advantage and tweak your websites to be mobile-friendly with content that is readable and accessible through a phone.
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Credits: SEO Philippines