Instagram Campaign Tips
Using an Instagram campaign, graphic designers can boost their marketing skills using these tips. Instagram is the platform to give wings to your creativity in visual arts and graphic design. Anyone can benefit from it immensely by blending their marketing skills with their creative ideas in the right way.
By putting your web design skills to good use, you can showcase your creative work and uphold your brand most professionally. No matter how much talent you showcase, unless you can give it the extra push in the right direction, it will be hard to get noticed. It will take your campaign off the blocks and help garner immediate attention, which could otherwise take a much longer time.
It is good to develop a universal visual language across the social media platforms and maintain a steady flow of content by curating feeds. You need to do something more to boost your online presence on Instagram.
Optimize your bio on Instagram
Whether people will take an interest in your account depends a lot on your bio. By looking at your bio, the audience can determine who you are and what you can offer them. It is the place to showcase your skills. Make the most of your bio by adding a concise and catchy introduction to your business, use hashtags, and your name.
Encourage visitors to look at your website or portfolio by leaving a link in your bio along with a call to action (CTA). If you have multiple sites, you must use some tools to include these in the bio.
Show your social side – Instagram campaign
It might sound cliché to remind you about being social during social media marketing. But you must never undermine the importance of keeping up the pace of your activities on Instagram and other social media accounts because the extent of your activities impacts the campaign. You can build bonds with your followers by interacting with the community and other professionals in your industry. Your activity level sends signals to Instagram and helps to improve performance.
Visit other profiles that you like, reply to comments on your feeds. Moreover, chat with people who use the same hashtags or follow you. During chatting, do much more than just responding with some sign and symbol. Engage in some real communication with authentic and honest replies that strengthen bonds.
Collaborate with other designers – Instagram campaign
Stay connected and leave no opportunity of collaborating with others by bartering your skills with other designers that can help to create a win-winning situation. Share your skill sets with others to gain something that you are not much comfortable with; getting it will serve your purpose better. Many Instagram accounts showcase the work of various designers and artists, and you can get featured on them. To draw others’ attention, you can use the hashtag belonging of some brand with many followers. This will attract them to your work.
Stay organized and consistent – Instagram campaign
Spontaneity can work wonders many times, but it can also let you down at times. A safer approach in using Instagram feeds is always better to do some planning so that you know what lies ahead, and it eases the process.
The right way of being organized is to define the types of posts you will work use like general inspirational images, the ‘making of’ story, behind the scenes, etc. Take note of some special events or days that you would like to acknowledge on your page.
The selection of various types of feeds creates a balanced feed. That better explains what you do and what your brand is all about. Like maintaining consistency in your visual language, you must extend the same consistency to your scheduling times. Space out your posting schedules so that it neither overweigh on your audience nor create big gaps so that they do not have to wait too long between posts.
Use plenty of CTAs – Instagram campaign
Adding CTAs to your Instagram profile offers a huge advantage. Moreover, there are many options for adding CTAs to your profile to take advantage of promotional opportunities. Among the other places where you can place CTAs strategically are the captions. You can invite people to read out your current blog post, look at your profile, vote for their favorite design, or anything else that helps to create engagement.
A business profile on Instagram allows you to add action buttons to your bio. Visitors will be able to see the button that prompts any action alongside the Message and Following buttons when they view your profile. You can even include Email and Contact-buttons.
Use hashtags effectively
Choose hashtags judiciously because highly popular hashtags could make your post get lost in the crowd. A combination of popular hashtags and more specific or obscure ones is the best approach to keep them relevant. Using local hashtags for your Instagram account will benefit in the same way as local SEO.
Track your posts closely to monitor the results and know what works and what needs improvement.