Importance of User Engagement Metric for Mobile Applications

Importance of Mobile Applications

The dawn of the digital revolution in mobile technology is prevailing the use of mobile applications in almost every known business of today. Creating mobile applications is no longer an arduous task instead, what matters is the sustainability of an app. Not every app is able to earn a great stature in its relevant app store. The success of an app depends on several factors. With almost every business or brand establishing their imprint with a mobile app, it becomes difficult to stay up to par with the competition.

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Your app should have a distinctive identity in terms of usage, design, functionalities and most importantly user retention. Having no flaws in the concept of your app, its design and usability matters. But that is not what brings sustainability to the lifetime of your app. Before commencing with the development, you should devise a strategy of how you will raise the user engagement of your application.

mobile applications

Why Does User Engagement Matter?

The lifecycle of an app depends on research, designing, development, testing, and evaluation. But it does not end after the launch of an app. A mobile app depends on so much more than these five phases alone. The actual exertion of effort for making the app launch successful involves managing the influx of users, app engagement and improving the retention rate of your audience.

Defining and identifying these factors is easy but how would you apply them? Many businesses resort to having a mobile-only business platform. IOS is one of the two major mobile app operating systems and the Apple App Store hosts over 2 million mobile apps currently, making it one of the two leading app stores across the globe.

The reason why many businesses tend to hire iPhone app developers is that IOS app development is faster and more cost-effective as compared to Android. IOS apps work the best when the core business case involves revenue generation. As Apple users tend to pay more for apps than Android users. The need to make IOS apps engaging becomes even more essential. Without appropriate user engagement, no app monetization method would work.

Here are the ways you can utilize to improve the levels of user engagement for your mobile applications:

Simple User Interface

Your app needs to have a user-friendly interface. Bloating the design of an app leaves an unpleasant experience for your users. Even if the app is beneficial to them, they will not spend their time navigating through your app. The user interface needs to be simple and concise. Additionally, crowded screens, additional links, and notifications that redirect to apps unrelated to them affect the ability to users to interact with the app.

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User Retention

Many effective ways exist to keep your users engaged with your app and in turn, you will generate more footfall of potential audience. Email campaigns are a popular approach. Through these campaigns, you can induce your users to subscribe to your app and receive updates on a recurring basis. This method improves user engagement. As with the creation of interesting content, your users would turn to your app more frequently.

Push notifications also assist in improving app engagement. If the users have not used your app for a while then you can send them to push messages or notifications as a reminder. This reminder will let the users revert to your app often. This strategy is used by game apps. Sending push notifications to users who have not used the app for a period of a few days is a norm for many games.

Getting Feedback

Newsletters and email campaigns are a good way to get the attention of users. But the option to receive feedback from them should also exist. Incorporating a contact or feedback option in an app allows you to get criticism or feedback. Those suggestions will help you in improving any shortcomings in the app and making relevant updates. The more feasible the app will become for your audience, the higher retention rates and rankings you will acquire.

Wrapping Up

It is certain by now that there is more to the lifecycle of an app. App monetization, analysis, app store optimization and user engagement are only a few of the factors necessary for a smooth experience not only for the user but for the app owner as well. Developers need to be wary of changing trends in mobile app development and keep improving the extent of user traffic as with more feedback; the app features will improve as well.

Author Bio

Gerry Wilson is a passionate blog writer who loves to write about technology/Apps related articles. Follow him on Facebook and Twitter for further details.

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