In the 21st century digital era, consider the phenomenon of “going viral!” What makes a video go viral and why do some fail?
You’ve just poured out your heart and soul into your latest marketing video. Yes, you expect certain people — like your Aunt Nina and your BFF — to immediately share it. But that’s not enough: you want millions of people — not just your friend’s list — to see your video.
You want your video to go viral.
But how?
A boy band from South Korea, BTS, managed to do it in April of 2019 when its music video achieved a record 74-plus million views in just 24 hours.
The reality, there isn’t even a guarantee that one particular video post will immediately go viral. However, you can certainly boost your chances of creating content that goes viral in the 21st century.
Here’s a rundown on what makes a video go viral and why some fail.
Let’s get started!
The first way to get your next video to go viral is to make sure that it evokes emotion.
For example, maybe you could produce a hilarious video. Prank videos are particularly popular. Alternatively, you could make your video educational, controversial, or sad.
As long as you’re tapping into the emotions of the masses, your video has a good chance of spreading like wildfire.
Also Read: Best Video Editing Softwares
Another way to get your video to go viral? Have a lot of people share it.
About one-fifth of online users share the videos they see a minimum of once a week. The more you can encourage active and popular social media users to share your video, the more likely they are to do so.
Another ingredient in making a video go viral? Get it shared an exponential number of times within a short time.
Your chances of going viral shoot up the more your video are shared within the first couple of days.
Also, try to post your video on Wednesday, as this is when the greatest amount of sharing activity takes place.
Thursday or Friday is also an excellent day for sharing your video content for maximum sharing and exposure.
Your video is also more likely to be shared if it’s not too long. Fortunately, with the right tool, you can trim your videos for free.
Also, shoot your video in high definition if possible. Your audience, especially potential business customers, will take notice.
Read Also: Shoot Like A Pro – Make professional Youtube videos
In addition to highlighting how to make a video go viral, I offer several tips and tricks related to other tech subjects, including software and apps.
For example, through my site, you can learn about what constitutes responsive Web design and even the best cybersecurity tools to use. You can also find out how to assess the performance of your personal YouTube channel.
Take a peek through my blogs to learn more about how you can increase your online presence and make the most of the latest technologies on the market today.
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