instagram influencer marketing
So we are going to talk about Instagram Influencers and how to find Instagram Influencers or profitable Instagram Influencers. Everything you need to know in terms of what you need to look for and some software, chrome extension you can use to really find out if these Instagram Influencer.
But you can potentially be going to give a profit and gonna help you achieve some form of great profit.
So you can start a successful Instagram influencer campaign.
So it’s a person who has established credibility in the audience you can influence others by virtue and their trustworthiness and authenticity from their niche.
Basically, it’s people on Instagram who have an establishment, who have authority, who have a good personal brand people following on them. So if they say something, people will buy it, because they look to them as role models. So that’s basically an Instagram influencer.
So when they promote the product on their behalf, their audience is a warm market to them. This basically means your conversion rates are gonna be a lot better.
It doesn’t look like advertising to the people because the influencer is marketing to them in a way where it looks like they are just trying to help them out by giving them value by promoting a product that can help that audience. Moreover, the conversion rates are a lot higher.
The Instagram influencers built a relationship and some trust with the audience. So when they promote a product then they are not going to judge it. Moreover, people trust this influencer. So these are the massive advantages and Instagram influencer marketing.
The return on the investment can sometimes be quite bad. So all these disadvantages correlate with picking bad influencers to be fair. So if you like picking the right ones these disadvantages won’t even be an issue.
But the majority of disadvantages are returned on investment, some people can’t even break. Even if they do break even it’s not much profit, fake followers. So you are choosing Instagram influencers who don’t have an authenticity following.
Moreover, you are using influencers that partnership with dropshipping stores or E-commerce stores, too many times their audiences are fed up with seeing the same products or promotions. So the Instagram influencers become saturated.
Instagram influencer engagement rates
If an influencer has less than a 1% engagement rate then that’s a low rate of engagement. Between 1% – 3.5% is the average slash good engagement rates. Between 3.5% – 6% is the high engagement rate. So those kinds of influencers are gonna get really good results.
Anything above 6% is a very high engagement rate, So it’s very unlikely that you will see an influencer whether within a 6% engagement rate if you do they are gonna cost a lot of money. So these are the engagement rate industry standards.
You must use software to do Instagram influencer marketing. Now a lot of people will automatically go out there, go on to Instagram, and search through their profiles which takes a lot of time and effort. Systems are so important for scaling a business and making a business profitable.
As to make Instagram influencers marketing successful, you need the systems in place. Now the system would be how to find them, how to order them etc.
CloutHQ is such an amazing platform that is completely free. Moreover, they do have a paid version. It’s a very basic simple clean software, So what you need to do is to search accounts. Enter keywords you like to choose to find accounts. For example – Fashion and Beauty, Pets, Lifestyle, knowledge, etc.
You can also change the country from the influencer to what countries are those influencers from. Moreover, you can change, how many followers, engagement rate, personal or celebrity accounts they have got. It’s a business page or contact page information.
Moreover, you can filter and finally click on the search button and then CloutHQ brings up every single account that you like to work with, which could be possible to work with that niche.
You will also get some details about the account like average likes, comments, and engagement rate before you clicked on the account.
Moreover, there is a chrome extension you can get from CloutHQ. Now, what the chrome extension does, as it audits the Instagram page.
If you are not using the actual software on the website, you can actually use that chrome extension and that will give you a brief overview of the average likes, views, etc. So this is really good if you have the free version and you can’t contact anyone through the website, use the email.
This is important when you email to the influencer make sure you use business email addresses no personal email addresses. If an influencer sees, it’s a personal email address or it’s not a business email address, it doesn’t look good and professional.
As these influencers sometimes won’t look at it. So the 2 types of email you like to use are info@businessname.com or your name and then your businessname.com. The CloutHq does offer a paid version to find lots of information about the influencer.
There are couple more sites in which you can discover Instagram influencer
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