The journey of TikTok has been a marvelous one so far. Within a year, it has managed to be among the most downloaded applications of all time, and that speaks volumes about the popularity enjoyed by this app.
Many simply find TikTok cringe-worthy but it does not take away the serious success that the app has enjoyed. The simple ‘fear of missing out’ induces more to join this social media platform and with the passing days, it is becoming all the more popular, surpassing the likes of Twitter and Instagram.
TikTok was launched in China as Douyin and soon the company procured Musical.ly. Thus, with a strengthened product, they hit the markets with this much-loved social media platform. It enabled people to explore their creative side with limited means from the comfort of their residence.
The videos can be edited with lip-syncing and there are several tools to perfect the editing. To point out the sudden rise in TikTok’s popularity, let us put before you some statistics.
The idea behind the working of TikTok is simple. You can follow an individual and be followed and this is how your connections grow. Unlike applications like Facebook and Instagram, the videos available before you are carefully crafted and almost never-ending.
They do not follow a set pattern or algorithms like Instagram, YouTube, or Facebook. You can also become a star overnight with a good video even if you did not have a large number of followers, to begin with. Some viral videos get people instant fame, a major attraction for the youth.
There are some of the TikTok stars who have become so popular that more and more people join to replicate their success. Some of these stars are cultivated by TikTok itself.
Their popularity is often the dream for the youth and that is precisely the target audience for TikTok. They have a large number of young users with more than 40% consisting of people between the ages group of 14-25.
They take up challenges like the Renegade Challenge or the Yeehaw Challenge. The challenges are initiated by some popular personalities and soon it becomes a trend to be followed. The Renegade Challenge, for instance, involves dancing in a particular style and has been attempted by millions.
Some of the best-known TikTok stars are Baby Ariel, Zach King, Loren Grey, and many others who have entertained their followers consistently with their videos. Even celebrity singers actors and actresses have joined this platform helping the popularity soar further.
While you might argue about Twitter being a more serious platform offering better use, the success of TikTok narrates a different story. Here we have listed some probable reasons as to how TikTok rapidly became a favorite among users:
According to the experts, the meteoric rise in popularity of TikTok is here to stay and can grow shortly.
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