So how Shopify brands can benefit from the Instagram shop from the look galleries. Instagram completely revolutionized the way shoppers shop by introducing the swappable Instagram feature.
The platform turned shopping into a social experience by providing the social shopping experience to its users. Shoppable Instagram shows users the products they wish to see. While scrolling through their feed, they only see products personalized and displayed as per their preference and what they search for.
Since it is a fast-growing platform with a billion monthly users, Instagram continues to come up with brilliant extra features and does cannot surprise brands and uses every time.
Shopify is the most favorite eCommerce platform amongst brands. It is used to showcase its products through the Shopify store and has multiple other benefits, too. Still, by integrating Shoppable galleries into their Shopify, they influence the shopping decision of the customers even more.
The latest Shopify Shoppable Instagram features have proven to be a tremendous success and are being used by brands. It gives an insight to their customers about their bestselling products and the products that would suit them the best.
Still not convinced?
Keep reading the blog as we have mentioned how Shopify brands will benefit from Shop the look galleries.
Shoppable Instagram shows the users the products they wish to see, and while scrolling through their feed, they only see products personalized and displayed as per their preference and what they search for.
All the products in the suggestions tab are according to the users’ search history and their interests, which makes this shopping experience much personalized and according to the personal needs and requirements of the users.
Unlike the eCommerce website, where the shoppers take out maximum time to discover the product of their choice and are further confused about making a purchase or not.
Using the galleries, you can gain better and more relevant insights into performing your eCommerce business. Since these galleries have in-built Instagram analytics. You can gain metrics right from total impressions and profile views to likes and many more.
You can leverage the insights to understand how well your competitors are performing since it gives you detail about the trending product images and tags.
There can be nothing better for any eCommerce business than getting details about the total user engagement, conversion percentage, the best time to post, etc., and analytics does the needful.
Once you understand your customers’ behavior towards your brand, you are more likely to make changes according to their preferences.
Making changes and notifying your customers as promotions, ongoing deals, or giving information about the product updates will increase your customers’ interest in your brand, resulting in an overall improvised relationship with them.
The key focus to remember here is to understand the audience’s mindset and make changes according to make them see you in a different light.
See Also: Hiring eCommerce website developers tips
A general sight in eCommerce platforms includes the customers visiting the website, discovering the product, adding to the cart, filling multiple lengthy forms during checkout, which often leads to cart abandonment, making the purchase, and getting the confirmation mail to confirm the order.
All these steps often lead to irritation in the customers and leave a negative impression on them, along with an increase in the website’s bounce rate. A single poor impression on the customers can lead to loss of clientele.
Instagram Shopping solves this issue by providing a simple checkout process. Within one tap and a couple of clicks, it makes the purchase. After the inception of the Instagram checkout feature in 2019- the customers can complete the purchase on the platform itself without being redirected to the website and leaving the platform.
This offers the users a seamless, quick, and easy checkout process while using the platform itself.
It is a simple decision that all eCommerce platforms ultimately look to boost their conversion rates and sales. All the benefits mentioned above will help your brand achieve its desired results. Since the shopping feature enables the users to enjoy scrolling through products and shopping while enjoying their time on social media.
Once you present your products on Instagram and your customers notice and making purchases. You will ultimately increase your conversion rate and notices growth in your revenues.
Final Words
Instagram shopping has brought together social media and eCommerce shopping, and we all can see how it has taken eCommerce and Instagram both by a storm.
Instagram shopping is the perfect solution for Shopify brands struggling to establish themselves in the marketplace. All that customers look for is an easy and quick shopping experience. Instagram shopping does the needful by providing these brands a launching pad to boost their sales.
If you are a Shopify brand, you must use the power of Shop the look galleries on Instagram and build a solid social proof and presence!
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