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Ecommerce Marketing Practices

Running an eCommerce marketing business is not a simple job. Avoid falling behind in the competitive market this year and turn 2020 into the year of excellence for your business.

ECommerce marketing has matured in the last few years and it’s still growing fast, so the opportunity is enormously open in front of the entrepreneurs towards achieving excellence in eCommerce marketing and gets the new heights in their business.

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Always remember that the proper optimization of a website is the highest needed with the right usage of everything needed. Most of the eCommerce marketers are focused on integrating the best strategies to gain more from the online store.

• Are you struggling with how to market your eCommerce business?
• Do you want more sales and conversion for your online store?

Here at we considered the checklist of 75 actionable eCommerce marketing best practices that you can use right now. Implement these tactics and get ready to get recent visitors!

Ecommerce Marketing Tips

Social Media Presence

1. Impress people with Your Cover Image and Profile Photos.
2. Post regular on your store’s social media accounts.
3. Post updates regularly on your personal social media profiles.
4. Should tag another company in your updates (relevant).
5. Use the power of visual content. Share images or other graphics like an infographic on your social media posts. Infographics are liked and shared 3X more than other content on social media.
6. Get active in relevant Facebook groups. Or you can also create a Facebook group to get in touch with people with the same interests.
7. Pinterest is a great channel for eCommerce marketing stores. Pin your products on Pinterest.
8. Use social outreach. Social media can send private or direct messages.
9. Don’t use all the platforms. Just choose the right platforms for you.
10. Understand your customers and use social platforms where your customers are active.
11. Offer coupons, special discounts, or free shipping as an incentive to reward your followers.
12. Run a special giveaway or a contest on Facebook to generate more leads.
13. Research what your competitors are doing on social media, like which social sites they are active, and the type of content they are sharing.
14. Going to launch an exclusive offer? Promote it on social media.
15. Don’t be overly promotional. Share informational messages or stories from external sources to educate your followers.
16. Post insider photos or videos from company events.
17. Don’t forget to use (#) hashtags. It will maximize your reach.
18. Got an engaged and curious audience? Build some buzz is to host a live chat.
19. Some social media platforms like Facebook, Twitter, Google+ allow you to run a poll and collect useful information (and feedback) from your target audience.
20. Offer a sneak peek to build some excitement about what’s coming next?
21. Share product videos and tutorials.
22. Holiday season? I wish your followers a joyous holiday! (Promote your holiday offer at the same time!)

SEO (Search Engine Optimization)

Read Also: How to create a Facebook page for business

23. Start with keyword research. You can use Google and Bing keyword planners and Google search console and Google analytics data will help you identify sales queries to your business. You should also try some search suggestion tools like – io and UberSuggest.io.
24. Go ahead of competitor analysis. You should examine your top competitor’s website and monitor things they are doing to go better.
25. Optimize your product pages properly to increase eCommerce sales. So make sure that use high-quality product photos and create descriptive product content.
26. Optimize Meta tags, proper title tag, keyword, and description tag, canonical, etc.
27. You should create a keyword-focused, relevant description for each webpage. Make your URLs SEO-friendly.
28. Use relevant key phrases and actual page names to connect one page to another on your eCommerce website.
29. Improve your website speed. 40 percent of people abandon or leave a site that takes longer than 3-4 seconds to load! Don’t lose customers because your site is slow.
30. Start a blog and media page to add more value to your site.
31. Add product videos. People like seeing a product in action, so a video is an excellent way to improve your sales.
32. Focus on 8 key on-page elements: keyword optimization, site structure, internal linking, user experience, mobile, responsive site, customer reviews, Rich Snippets, and Social Media Integration.
33. Concentrate on earning quality inbound links.
34. Add testimonials, case studies, and reviews on your site. 70 percent of buyers are looking for reviews of particular products on online stores or forums before deciding on a purchase.
35. Add ALT tags to your images
36. Create unique title tags for your product pages.
37. Security is the most important concern for an eCommerce marketing website. You must use an SSL certificate for your website to protect sensitive data. Google announced that website security would be added as a ranking signal in SERP.

Content Marketing

38. Create a content marketing strategy before starting.
39. Create content that can help your target audience.
40. Understand your buyer’s pain points and build the content as a solution.
41. Create how-to videos or tutorials on how to use a product.
42. Create content that inspires the reader to do something.
43. Always include a call-to-action (CTA) at the end of the content. Your readers should clearly understand the next step they are supposed to take.
44. Expert Interviews and Google Hangouts.
45. Use Visual Content like Infographics, Video, SlideShare presentation, etc.
46. Create a Calendar eCommerce store producing excellent quality content regularly.
47. Take extra time promoting and distributing your content.
48. Delight your readers with ‘content gifts’
49. Reach out to roundup blogs and newsletters to promote your content.
50. Build Influencer Relationships.

Email Marketing

51. Use your website as a tool to Collect Email Addresses.
52. Add a newsletter sign-up form on Facebook Page.
53. Add a preference or subscription center.
54. Understand your subscribers and segment your list.
55. Send birthday or anniversary emails to your subscribers.
56. Send cart abandonment emails. 68% of carts are abandoned.
57. Create a sense of urgency in your subject line and use it as a call-to-action.
58. Make your message more natural and personalized.
59. Offer incentives or bonuses to increase your conversion rate.
60. Connect with your subscribers.
61. Send a welcome email when someone subscribes to your email list.
62. Use pre-header text as an extension of the subject line.
63. Write an email copy to the point.
64. Use actionable phrases in your CTA button.
65. Integrate email with your other marketing channels.
66. Design your email mobile responsive.
67. Place social media icons or links in the email.

Advertising

68. Run a Facebook ad and boost your Facebook update.
69. Run Instagram Ads.
70. Use search engine advertising to show text advertisements next to relevant search queries in the search results of Google.
71. Use Google Ads for text and display advertisements.
72. Also, use Twitter lead generation cards.
73. Twitter ad platform.
74. Re-targeting ads to target users who recently visited your site.
75. Use LinkedIn ad campaigns.

ECommerce is a fast-growing field, which needs to remain updated according to the latest trends. Always follow the best practices on your website, which comes to the market to remain ahead of your competitors and avail the benefits of the tips and tricks to dominate the market.

I hope you enjoy this eCommerce marketing checklist. Let me know if you have questions or suggestions in the comment section. I’d love to hear from you 🙂