marketing tools
WordPress is the platform of choice for all types of business owners. They convert PSD to WordPress theme or switch from other formats to acquire an interface with superb SEO features. They must know about some useful marketing tools for WordPress websites which will help in improving their performance. These solutions can be easily integrated with an interface and automate various promotional tasks.
This increases the effectiveness of publicity strategies and makes life easier for professionals. However, it is important to know which tools are the best and can help in streamlining promotional efforts. Following are some of the most effective solutions that can help in various digital marketing activities:
One of the best lead generation and conversion optimization solutions available to WordPress users is OptinMonster. This product has a drag and drop builder which enables the creation of attractive opt-in forms. People can choose pre-built templates or design their own campaigns without needing to input any code. They can enhance their publicity material with over 26 sound and animation effects. The tool allows subscribers to study visitors’ behavior and identify appropriate triggers for initiating campaigns. This helps in presenting an offer to an appropriate user at the right time and improves the chances of conversion. The product can be easily integrated with all popular email marketing solutions.
Email marketing is a convincing way to connect with audiences and keeping them engaged. MailChimp is one of the best-known solutions for the purpose available to users. It allows people to create and run automated campaigns that have been optimized to generate the best results. Users can compose beautiful email newsletters with its drag and drop designer. The service can be used for creating landing pages, as well as Facebook, Instagram, and Google Remarketing ads. It gives a deep insight into customer behavior by providing segmented growth, engagement, and revenue reports. This information can be used by business owners to fine-tune their strategies.
The HubSpot All-In-One Marketing plugin is one of the best resources for WordPress users. This open source software gives access to HubSpot’s free CRM. People can create their free contacts database within the service through its lead-generation tools like tools like forms, popups, and live chat. The plugin supports major form builders like Ninja Forms, Gravity Forms etc. and automatically captures their submissions. The in-built analytics provide insightful data that can be used to formulate better strategies. The product lets users install a free live chat feature to their interfaces. It also gives access to the HubSpot Academy. An online inbound marketing and sales education resource.
Contest and giveaways are effective methods to build a subscription list. KingSumo Giveaways, the next entry on this list of marketing tools for WordPress helps in setting up such campaigns. It comes in two price packages which require subscribers to pay a one-time fee for lifetime validity. This service can be used to set up all kinds of giveaways ranging from digital to physical products. People can automate their special offers programs by setting the beginning and end dates. WordPress users can start an offer on their interfaces in less than a minute’s time.
Affiliate marketing is a good way to earn some money through a blog or any other interface. It also helps brands in reaching out to large audiences easily. However, if not used smartly, the strategy can irritate website visitors. ThirstyAffiliates helps in cloaking affiliate links and integrating them seamlessly into website content. Users have to provide the keywords and the relevant link will be added automatically. The product has an in-built link checker which can be used to spot 404 errors. It also has a front-end link fixing script which keeps the URLs updated.
Display advertising will always be an integral part of all kinds of marketing efforts. AdSanity is an ad management plugin which enables website owners in placing self-hosted and network ads on their interfaces. People can not only create and manage commercials with the plugin but also access useful statistics. The product allows users to pre-schedule fixed-duration campaigns or run them infinitely. Subscribers have the flexibility of displaying ads anywhere on a website with widgets, shortcodes, and template tags. The product comes with extensive documentation and an excellent support system.
The Revive Old Post plugin helps in utilizing old content to grow a brand’s social media presence. Users can share individual posts multiple time on all major networks like Twitter, Facebook, and LinkedIn. The plugin allows people to manage multiple accounts and schedule their posts. They can also define the interval between two uploads on a network. Subscribers can customize the shared posts and choose to display their usernames and other custom text.
These marketing tools for WordPress can help business owners optimize their promotional efforts and improve their work efficiency. These powerful solutions are packed with beneficial features that are designed for large enterprises as well as individuals.
Author Bio
Jacob Graves is a Sr. WordPress Developer at HireWPGeeks Ltd, a company that convert html site to wordpress in a convenient manner. He is a passionate writer and loves to share WordPress and SEO related tutorials.
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