Marketing technology to give you an edge over your competitors while you are busy brainstorming ways to attract customers and take your business to new heights. Your competitors are also doing the same. Maybe they are even going the extra mile in their pursuit to outclass you and position themselves as the top gun in your niche.
Whether your competitors seek marketing advice from a shaman or read the stars to get marketing insights, one of the best ways to have the edge over them is by embracing technology. Of course, this may be the same tech that your competitor is using. However, what differentiates you two is how you implement it.
Below, we have cherry-picked some marketing techniques that’ll help you raise your game.
A study conducted this year showed that 4.48 billion people (over half of the world’s population) actively use social media. What does this stunning stat mean for you? And how can it help you leverage it to beat your competitors?
First off, the stat is a sign that leveraging social media marketing is a perfect way to build your brand identity, connect with your existing customers (on a personal level) and find new prospects. That’s not all. Social media also allows you to study your competitors, stay top of mind with people that matter the most, and tell your story.
While social media remains a powerful marketing tool, the key to getting the best of this tool is knowing what you are using it for. Do you run a business in New York and are looking to create brand awareness? Then the goal will be to create relevant content suitable for your target audience. You can either do this yourself or hire a Branding Agency NYC if you have the budget and need the touch of a professional.
As the name implies, paid media is simply a marketing tactic that involves paid placement. This type of marketing can include PPC advertising, branded content, and display ads. Of course, paid media can be quite expensive (for smaller businesses), unlike its organic counterpart. However, the beauty of this technique is that it delivers quick results.
Also, by selecting the right platform and targeting the right demographic, paid media can ensure that the audience receives your message. But to do this, you’ll need tools like Spyfu, SEMrush to track your campaigns.
You cannot talk about marketing technology without referring to SEO. Making such a horrible mistake could land you in jail (kidding). So what’s the thing about SEO, and why are businesses going the extra mile to implement it?
Well, SEO helps you rank on Google, and it also ensures that the right audience sees your business. If you want to beat your competitors in the SEO game, ensure to stay on top of the ever-changing Google algorithms. But that is not enough. Knowing how to adapt your SEO to these changes will go a long way in boosting your online visibility ( and make your competitors give up, probably).
Email marketing is an underrated type of marketing that has proven to be crucial in generating leads and closing sales. Many businesses shy away from this form of marketing because of the challenge of creating compelling emails that catch prospects’ attention and encourage them to take action.
If you decide not to shy away like some business owners, you can leverage the potential of email marketing. All it takes is crafting an interesting email that offers actual value.
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Conclusion
Your competitors will always give you a headache or probably sleepless nights unless you figure out how to beat them at their own game. And what better way to do that than leverage marketing technology. Remember, leveraging this tech isn’t all that matters. You’ll have to implement them in the right way to see results.
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